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Kobo has proven big brands can seldom afford to beg forgiveness

By Leo Valiquettekobo_logo

While Canadians lament the shaky future of BlackBerry, I wonder how many have been following the PR nightmare that’s been faced by another Canadian brand, Kobo.

I heard Kobo chief executive Michael Serbinis speak in May at the Canadian Digital Media Network’s Canada 3.0 conference. I enjoyed the image of patriotic pride that he painted, characterizing Kobo as an upstart in the ebook world that has successfully challenged, not one, but many entrenched Goliaths for global dominance.

He also spoke of Kobo’s commitment to independent authors through its Kobo Writing Life self-publishing arm. About 10 per cent of its best-selling titles, he said, are from self-published authors.

But the warm and fuzzy relationship with the indie community hit the skids earlier this month.

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