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A Startup Story Archives - Page 3 of 7 - Francis Moran & AssociatesFrancis Moran & Associates

A Startup Story

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Training your new boss

This is the next article in a continuing series chronicling the growth path of NanoScale Corporation, a growing nanotechnology company based in Manhattan, KS that is commercializing various advanced materials and compounds for improving indoor air quality, removing pollutants, and containing and neutralizing hazardous chemicals.

By Francis Moran and Leo Valiquette

When last we spoke with Vice-President and General Manager Kyle Knappenberger, NanoScale Corporation was gearing up to make the most of a busy event season that included important showings at industry tradeshows as well as its own training and education events to support retail distributors. NanoScale’s senior team, however, has found itself somewhat distracted by the process of onboarding an important hire – a new president and CEO.

“Some of the things you’d like to do from a marketing standpoint … some of those activities have to get put on hold,” Knappenberger said, adding that a new executive will also have his own input to offer, which could put a new perspective on what the company is trying to do and how it is attempting to execute from a sales and marketing standpoint.

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Getting the marketing right at an event product launch

This is the seventh article in a continuing monthly series chronicling the growth path of Screenreach Interactive, a startup based in Newcastle upon Tyne in England’s North East. Screenreach’s flagship product, Screach, is an interactive digital media platform that allows users to create real-time, two-way interactive experiences between a smart device (through the Screach app) and any content, on any screen or just within the mobile device itself. We invite your feedback.

By Francis Moran and Alexandra Reid

Last time we checked in with Screenreach, the company was dealing with issues at the Apple application store to launch the new version of its Screach application. After coordinating efforts with external organizations and working through the problems at hand, the team managed to push through to launch. Following in the wake of this recent achievement, the team launched Screach’s sister product, Screach TV, at TechCrunch Disrupt NY in May. CEO Paul Rawlings explains what he and Chief Strategy Officer David Weinfeld did at the event to gain favour with investors and media.

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May roundup: What does it take to bring technology to market?

By Alexandra Reid

As usual, we covered a lot of ground last month on our blog. We wrote about the Startup Canada launch, introduced a new “born global” startup concept, discussed the future of accelerators, and explored how the Canadian university ‘innovation gap’ is more illusory than real. We championed the Montreal startup scene, envisioned what Ottawa should do to support entrepreneurship at home, and warned that VCs can sometimes be detrimental to young companies. These topics merely scratch the surface of our coverage.

In case you missed any of our posts, here’s a handy roundup:

May 2: Check your baggage at the door by Leo Valiquette

May 14: How to make better inventions: Part 1 by David French

May 22: How to make better inventions: Part 2 by David French

May 28: The ‘born global’ disruption by Tony Bailetti

May 29: Picking up the pieces from an R&D misadventure by Leo Valiquette

And on a related note…

In addition to our series, our associates and guest bloggers were also busy writing on a great range of topics. Here are our other posts from May, as ranked by the enthusiasm of our readers:

May 8: Anything they can do you can do better: Competing in social media by Alexandra Reid

May 9: How I learned to stop worrying and love a blank page by Leo Valiquette

May 23: The worst small business social media marketing advice I’ve ever heard by Alexandra Reid

May 31: Canadian university ‘innovation gap’ more illusory than real: Kurman by Francis Moran

May 3: Lessons in entrepreneurship from the Startup Canada launch by Alexandra Reid

May 24: Montreal startup scene continues to rock by Francis Moran

May 15: Managing client expectations throughout an outsourced social media marketing program by Alexandra Reid

May 7: Five old school mistakes creeping into digital and social media planning by Rob Woyzbun

May 30: The future of startup accelerators by Ben Yoskovitz

May 16: The root of all evil by Leo Valiquette

May 18: Dealing with children and sensitive information online by Alexandra Reid

May 1: Why startups should build social media communities before they launch by Alexandra Reid

May 11: Three interesting developments in modern journalism by Francis Moran

Image: marcie scudder


Picking up the pieces from an R&D misadventure

This is the sixth article in a continuing series chronicling the growth path of CommentAir Technologies, a startup based in Ottawa, Canada. CommentAir is developing a wireless technology fans can use at sports venues to receive the same real-time commentary as fans watching from their televisions, a wireless technology that also creates a platform for targeted consumer interaction. We invite your feedback.

By Francis Moran and Leo Valiquette

It’s been three months since we last touched base with CommentAir, a period in which the startup has gone through a near-death experience and continues to face an uncertain prognosis.

When we last spoke with Katie Hrycak, she and sibling co-founder Luke were eagerly awaiting the outcome of their research project with Algonquin College’s Applied Research and Innovation department, in which a team of students, faculty and an external engineering consultant were working with $50,000 in government funding to develop a prototype of CommentAir’s wireless earpiece.

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Do you know how to dance with angels?

This is the fifth article in a continuing monthly series chronicling the growth path of Genevolve Vision Diagnostics, a life sciences startup based in Albuquerque, NM that is commercializing cutting edge genetic research to develop new diagnostic tests and gene therapies for colour blindness.

By Francis Moran and Leo Valiquette

It’s been a busy couple of months for Matt Lemelin, CEO of Genevolve Vision Diagnostics, as he hustles across the U.S. to raise Genevolve’s profile and, ideally, its bank account.

A year ago he made the mistake of letting his fundraising efforts lose steam after he secured a short-term investor. But those funds quickly ran out and he found himself scrambling without any fresh prospects in the pipeline. In our last post, we also talked about how Genevolve’s plans for a big launch at the annual meeting of the American Academy for Pediatric Ophthalmology and Strabismus in March had been derailed by delays in the lab.

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