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Hailley Griffis, Author at Francis Moran & AssociatesFrancis Moran & Associates

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Great articles roundup: Failed and winning marketing, lessons from a startup and inbound marketing strategy


By Hailley Griffis

This week’s article roundup is all about marketing, courtesy of Huffington Post, CopyBlogger, Forbes and ClickZ.

First up, why marketing campaigns are bound to failure and the mistakes you might be making. Next, we see the importance of providing relevant content to your audience and look at the winning difference this content can provide. We follow that with the lessons one founder learned going from the corporate world to the startup world and how he has improved his marketing. Finally a very detailed post goes over how to create an inbound marketing strategy.

Why your marketing campaigns are destined to fail

Jun Loayza is very familiar with the classic mistakes a lot of marketers make. Drawing on the hundreds of marketing campaigns he has implemented, Loayza recaps what he’s learned from his failures. The first is being too focused on traffic, and not giving enough thought to conversion. He then talks about properly pitching the product and whether or not people can talk about you with ease. Read More

Great articles roundup: Be an entrepreneur now, startup hiring, online media and marketing that doesn’t sound like sales.

linkBy Hailley Griffis 

This week’s article round-up starts off with more great pieces about entrepreneurship and startups. First, we have a post from Entrepreneur that talks about why right now is the perfect time to be an entrepreneur and a post in the Huffington Post’s Small Business section all about startup hiring and more specifically, the kind of people that you do not want working at a startup. We picked up some great marketing stories this week as well. In the Social Media Explorer, we found an article that talks about the incredible fragmentation of the online marketing world, why that is a problem, and how to fix it so that your online media is gaining as much traction as possible. Finally, in Small Business Trends, we read a great piece all about how to make sure your marketing efforts don’t come across as a sales pitch. Hope you enjoy our weekly roundup, let us know what you think in the comments.

3 reasons it’s the perfect time to be an entrepreneur

Just today, Jim Joseph published an article talking about why right now is the perfect time to be an entrepreneur. And it’s true, never before has there been so much collective support in favour of startups and entrepreneurs. This is beneficial for everyone because startups are the backbone of the economy, and with so much support, startups are much more likely to succeed. The last point that Joseph makes adresses  social media as an important and accessible tool for startups to use in order to propel their marketing efforts

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August roundup: What does it take to get technology to market?


By Hailley Griffis

Last month’s lineup featured dueling posts from Francis Moran and Leo Valiquette about Ottawa’s future innovation complex and how the thing just needs to get done. And as always, we had excellent content from our associates and contributors on effective and engaging presentations, getting an app to market, entrepreneurship, and marketing and customer service lessons that are universal.

In case you missed any of it, here is a handy recap of our posts, as ranked by the enthusiasm of our readers:

August 14: Ottawa’s new innovation complex needs lots of parking. And maybe a few other things, too, by Francis Moran

August 08: Ottawa’s proposed innovation complex suffers Ottawa’s familiar inferiority complex, by Francis Moran

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Happy Labour Day long weekend!

1346267909-Happy Labor Day 2012 in Canada-708380

From all of us at Francis Moran and Associates, we hope you have a relaxing and safe Labour Day long weekend. Regular posting will resume tomorrow.

Image: McEwan Group 

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Great articles roundup: Startup press mentions, investor pitching, startup tips and comments

By Hailley Griffis link

We found no shortage of amazing startup articles to share this week. One challenge that startups often face is getting media coverage and one of the posts in our lineup today addresses this issue for startups, even if they are from small towns. Next, we have advice from investors like Mark Cuban on how to pitch, as well as startup tips from the founder of ScaleOut and comments from Y Combinator’s Paul Graham. This week’s posts come from TechVibes, The Washington Post, The Telegraph and Ventureburn.

How to make the media care about your startup — no matter which city it’s from

This subject is relevant, even in a city like Ottawa. Despite the fact that Ottawa does not suffer the same disadvantage as startups in Atlantic Canada, startups in Ottawa often talk about being overlooked in favour of those from Toronto, Waterloo or Montreal. Shaun Markey makes a great point about the need to reach out to individual editors and reporters if you want media coverage for your startup, because they will not come to you.

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