What’s in a name?

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By Danny Sullivan

Just a quick addition to my comments from yesterday about the host of Asian companies at ECOC this year.

I’m firmly of the belief that the names of companies and products have little bearing on their ultimate success or failure, but it’s still interesting to observe some of the curious names selected by companies that are intending to crack Western markets.

Liverage Technology, Gloriole Electroptic Technology and Shenzehn Opticking Tech were a few of the signs that caught my eye.

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