Great articles roundup: Women in tech, traction, content marketing, Canadian startups & failure

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As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Forbes, Startup Professional Musings, MarketingSherpa, Financial Post and ventureburn.

When It Comes to Tech Start-ups, Do Women Win?

Peter Cohan looks at whether women-led tech startups come out on top. He references the compelling conclusions of the anticipated Spring publication, Women in Technology: Evolving, Ready to Save the World by Vivek Wadhwa and Lesa Mitchell. He also recounts his interview with Joanne Wilson, investor in 31 start-ups, most of which are women-run, and wife of Union Square Ventures managing partner, Fred Wilson.

How Much Traction is Enough for Investors?

Almost every early-stage startup who has approached investors for funding has heard the innocuous sounding rejection “I love your idea, but come back when you have more traction.” Martin Zwilling looks at what traction really means to investors and what it takes to win the traction game.

Content Marketing: An 8-point analysis for your blog

Daniel Burstein provides great blogging pointers to increase your ROI: Be consistent, provide value, tell the world about it.

Why some entrepreneurs are abandoning the U.S. to set up shop in Canada

Entrepreneurs will always flock to fast-paced Silicon Valley. However, Danny Bradbury of the Financial Post finds out that some entrepreneurs are finding their way back to Canada. Find out more to learn what they’re driven by.

What shutting down my business taught me about running one

“Nothing is Forever. Not even PR Companies.” Sarah Rice shut down her PR agency in November last year. Now that her wounds have healed, she writes this post, outlining her most critical mistakes and most important lessons.

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