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First impressions at ECOC - Francis Moran & AssociatesFrancis Moran & Associates

First impressions at ECOC

Work with us

By Danny Sullivan

Arriving late in Berlin, I only had an hour or so to walk the exhibition floor on the opening day of the European Conference on Optical Communication. Looks like a busy show this year… the exhibition is sold out, and it’s easy to see where a lot of new exhibitors are coming from: Asia.

Chinese, Taiwanese, Japanese and Korean companies are everywhere at this event. I must have spotted at least 60 booths with companies from the Far East… That’s about 20 percent of all exhibitors at this predominantly European event. Interesting.

More from me throughout the show.


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  • Francis

    September 17, 2007 2:21 pm

    Ten years ago or so when I first started working with North American and European optical communications companies, few, if any, even dimly recognised Asian companies as competitors. That clearly has evolved to what Danny is seeing at ECOC this week: Asian companies not only constitute serious competition but are also partners, channels and even customers.

    For those Canadian companies for whom a global marketing strategy still just means addressing the United States, that ringing sound you hear is your wake-up call.

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