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Great articles roundup: Content marketing, rebranding, journalism, social media, and team building

By Alexandra Reid

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are MarketingSherpa, Fast Company, MarketingProfs, SocialTimes, and Jeremiah Owyang.

Content marketing: 3 tips from the trenches

Short and sweet, MarketingSherpa provides three content marketing gems in this post.

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Putting your assumptions to the test

This is the fourth article in a continuing monthly series chronicling the growth path of Screenreach Interactive, a startup based in Newcastle upon Tyne in England’s North East. Screenreach’s flagship product, Screach, is an interactive digital media platform that allows users to create real-time, two-way interactive experiences between a smart device (through the Screach app) and any content, on any screen or just within the mobile device itself. We invite your feedback.

By Francis Moran and Leo Valiquette

In our last post, we looked at Screenreach Interactive’s recent inroads in the radio and television industries, including its appearance on Popular U.K. television program The Gadget Show at Radio Festival, Europe’s top radio industry event, and its new “experience” for long-running U.K. current affairs program Dispatches.

But making a splash at major industry events and with high profile clients demands one thing – a compelling product. But a compelling product can’t be developed in a vacuum; it must address a clear market demand. As we have emphasized time and again on this blog, marketing and product development must work together from the get go. To quote guest commentator Ronald Weissman, “Great companies constantly test the market, for validation and feedback.”

The team at Screenreach has taken this to heart. With a new version of the Screach app expected to launch in February, every effort is being made to solicit input from beta testers and prospective users. In this post, we’ll look at how Screenreach approaches the beta testing process, what third-party tools it has found to make life easier and the lessons it continues to learn along the way.

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The big and bold social media issues raised by Noah Kravitz vs Phonedog.com

By Alexandra Reid

As a technology journalist and editor, Noah Kravitz is used to being on the perceiving side of the media lens. But for the last week, he has become the media’s focus as a dispute lasting more than a year with his former employer Phonedog.com escalated into a court case The New York Times says “will establish precedent in the online world, as it relates to ownership of social media accounts.”

The dispute began in October 2010 when Kravitz, a writer living in Oakland, Calif., quit his job at mobile phone site Phonedog.com. While at the company, Kravitz began engaging a following on Twitter under the name Phonedog_Noah. After almost four years, he had built a community of 17,000 followers. When he left, Kravitz said Phonedog told him he could keep his Twitter account in exchange for posting on the account occasionally for the company, reports The New York Times. As they were parting on amicable terms, Kravitz agreed. He began writing as NoahKravitz and developed his community for eight months after leaving the company. It was at this time that Phonedog sued Kravitz, saying the Twitter list was a customer list. It sought damages of $2.50 per month per follower for eight months, totaling $340,000.

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Twitter’s ‘Let’s fly’ updates make the social channel more friendly for users and businesses

By Alexandra Reid

Twitter recently rolled out a number of new updates that will make the social channel more user and business friendly.

Twitter’s web-based client is now more intuitive and informative for personal users and businesses, as its features have been streamlined into five simple categories: home, @connect, #discover, me and tweet. It has also (finally) rolled out brand pages, which will allow businesses to break out of the confined backgrounds and bios previously offered by Twitter and tailor pages to reflect their visual branding with more enhanced features.

Here is a quick summary of Twitter’s updates:

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Making waves in radio and television

This is the third article in a continuing monthly series chronicling the growth path of Screenreach Interactive, a startup based in Newcastle upon Tyne in England’s North East. Screenreach’s flagship product, Screach, is an interactive digital media platform that allows users to create real-time, two-way interactive experiences between a smart device (through the Screach app) and any content, on any screen or just within the mobile device itself. We invite your feedback.

By Francis Moran and Leo Valiquette

In our last post, we caught up with Screenreach Interactive founder and CEO Paul Rawlings on his way out the door to attend the Digital Signage Investor Conference in New York. We explored how the company has developed its target markets, including the digital signage, or “out of home advertising,” market.

It has been a busy month for the company since then as it continues to build market share in the digital signage, television and radio industries.

David Weinfeld, Screenreach’s chief strategy officer, is based in New York. He and Rawlings hit the tradeshow floor together to speak with experts in the digital signage industry to deepen their understanding of how best to serve this growing global market.

“The conference really gave us a chance to get into the shoes of the clients we wish to serve,” Weinfeld said. “As a result, we are making some exciting changes to the product that we think will make a significant difference in how useful and appealing it is to advertisers and digital signage operators.”

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Recent Comments

  • Final Fling in the news and media : [...] 10: Canadian marketing experts blog on Fling taking on the ultimate marketing [...]

  • The best of the web | How to Be Creative (and Why it’s Necessary) : [...] Moran recently likened the current state of content marketing to the early state of radio. Anyone with access to the tools could claim expertise in radio, but as it evolved, it was apparent [...]

  • Francis Moran : Glad you liked the piece, Paul. I don't think you've ever been a client, so you are not directly referenced in any of my examples. But these shortcomings are common afflictions among marketing companies, so the shoe probably fits. :) As for your question about the Ottawa tech community being more marketing savvy? Yes, I believe it is.

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