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‘Tis the season to make PR predictions

By Linda Forrest

Ah, the end of the year. A time when PR practitioners far and wide dust off their crystal balls and prognosticate about what lies ahead in our industry for the year ahead.

My Twitterstream is positively jam-packed with predictions for public relations in 2012. The aim of this post is to provide a quick round up of the top trends PR practitioners see emerging and what they feel the impetus is for said trends. I trust you’ll forgive me that the brunt of the prose comes from elsewhere; my mind is filled to the brim with if not dancing sugarplums, at least my distressingly long “still-to-do” list.

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