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‘Tis the season to make PR predictions

By Linda Forrest

Ah, the end of the year. A time when PR practitioners far and wide dust off their crystal balls and prognosticate about what lies ahead in our industry for the year ahead.

My Twitterstream is positively jam-packed with predictions for public relations in 2012. The aim of this post is to provide a quick round up of the top trends PR practitioners see emerging and what they feel the impetus is for said trends. I trust you’ll forgive me that the brunt of the prose comes from elsewhere; my mind is filled to the brim with if not dancing sugarplums, at least my distressingly long “still-to-do” list.

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Recent Comments

  • Stephen Murray : Interesting article. I am close to finishing a book titled "Davis and Goliath - One Inventor's Struggle with the Mismanagement and Theft of Intellectual Property." Davis in my book is W.R. Davis Engineering. "Goliath" is the Canadian Department of National Defence. The intellectual property is an infrared signature suppression system to protect warships and tactical aircraft from being targetted by heat seeking missiles. I was a public servant co-inventor in this story. As was the case in the biblical story "David and Goliath," Davis did indeed slay Goliath. Davis is wealthy today. The inventors and the Crown got nothing. But the Crown's negligent acts were to blame for most of outcome. Everything that could have gone wrong in the story did go wrong. My book may interest you. Hope to have it published by year end.

  • Dan Rather’s Words of Wisdom for the PR profession | Return On Reputation : [...] that you are serving a higher purpose than just serving your clients – you are serving public interest and our nation’s [...]

  • 12 Types Of Digital Media You May Not Have Considered Using For Business : [...] and trying to adequately describe it may end up in a 2000 word essay. Hence, we’ll go with Maurice Smith‘s definition, which claims that digital media as content that flows through computer [...]

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