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‘Tis the season to make PR predictions

By Linda Forrest

Ah, the end of the year. A time when PR practitioners far and wide dust off their crystal balls and prognosticate about what lies ahead in our industry for the year ahead.

My Twitterstream is positively jam-packed with predictions for public relations in 2012. The aim of this post is to provide a quick round up of the top trends PR practitioners see emerging and what they feel the impetus is for said trends. I trust you’ll forgive me that the brunt of the prose comes from elsewhere; my mind is filled to the brim with if not dancing sugarplums, at least my distressingly long “still-to-do” list.

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Recent Comments

  • Phil : I agree, but I think that the author missed one of the elephants in that room.. Those SR&ED claims are substantiated by technical people, but they are verified not by engineers, but to a large degree by.. BUREAUCRATS, indifferent officials. If an engineer/researcher want's to make a 'paper claim' and get back real money, it is not only very difficult for an official to check whether this claim is real expense on a real reasearch risk or just a legal loop-hole to cut the taxes, but it's also not quite motivating for that official to do so - he is not a professional in that field, so for him the main thing is that the field form looks like it is supposed to look. So the system can just produce lots of houses of cards on the one hand, and to breed the culture of fictitious engineering and research on the other hand. So the whole story is not only about marketers but also about those very technical people who make and spruce up those claims.

  • Social Media Best Practices for Brands: 6 Keys to Getting Started - LaunchSquad : [...] to the strategy. If you’re working with a client, consider how to incorporate both of your goals and expectations for checking in on progress and reporting results. Maybe you both envision serious collaboration. [...]

  • Is it important to patent an App idea before start making the App? - Quora : [...] company.You'll find many useful resources but this is something I bookmarked a short while ago http://francis-moran.com/marketi...Embed QuoteWritten 3m ago. 1 view.Upvote0DownvoteComment Loading... More Answers Below. Related [...]

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