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Making waves in radio and television

This is the third article in a continuing monthly series chronicling the growth path of Screenreach Interactive, a startup based in Newcastle upon Tyne in England’s North East. Screenreach’s flagship product, Screach, is an interactive digital media platform that allows users to create real-time, two-way interactive experiences between a smart device (through the Screach app) and any content, on any screen or just within the mobile device itself. We invite your feedback.

By Francis Moran and Leo Valiquette

In our last post, we caught up with Screenreach Interactive founder and CEO Paul Rawlings on his way out the door to attend the Digital Signage Investor Conference in New York. We explored how the company has developed its target markets, including the digital signage, or “out of home advertising,” market.

It has been a busy month for the company since then as it continues to build market share in the digital signage, television and radio industries.

David Weinfeld, Screenreach’s chief strategy officer, is based in New York. He and Rawlings hit the tradeshow floor together to speak with experts in the digital signage industry to deepen their understanding of how best to serve this growing global market.

“The conference really gave us a chance to get into the shoes of the clients we wish to serve,” Weinfeld said. “As a result, we are making some exciting changes to the product that we think will make a significant difference in how useful and appealing it is to advertisers and digital signage operators.”

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February Roundup: It’s all about getting technology to market

Thank you for being with us for the first month of our new blog. In case you missed any posts, here is a recap, beginning with, in chronological order, our special report on getting technology to market, The Commercialization Ecosystem, which continues this month.

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The media tablet ecosystem race

This is the first contribution to this blog by Associate Phil Newman, a London-based marketing and commercialization strategist for technology companies.

By Phil Newman

When the iPad was finally revealed in 2010, it took time for the market to know how to categorize the device; everyone settled on simply creating a new category. One year on, the lead that Apple has is a replay of its iPod-iPhone momentum, but Google’s Android caught up quickly. This year will be a truly fascinating one of winners and losers. Not interested? You should be. Media tablets have re-written the rules.

iPad. You can do everything you want on one really. If you’re a high-end originator of Photoshop masterpieces or an individual with particularly fat fingers, you might not be so convinced, but if you try one for a reasonable period of time you’ll start to get frustrated with the boot-up time of your old laptop, the lack of software apps to enhance your entertainment or productivity and the whole battery-cable-charger-airport-connectivity thing.

Give the human race 20 years and the laptops we all lug around will seem as ancient as the clay tablets the Assyrians used to record cuneiform lists of goats, gold and slaves. We’re witnessing the next evolution of computing and something on par with the mouse and graphical user interface computing milestones of the 1970s.

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  • 5 Ways to Engage With Your Brand Voice - icuc.social : [...] “A strong company voice on social media should emphasize the company’s values, objectives and key differentiators that set it apart from its competitors. These can be expressed in the tone of the communication and the content that is shared with community members and the target audience.The best social media voices are communal, grammatical, dialectical, authentic, original, contextual, relevant, timely, persistent, responsive, helpful, generous and more informal. A company’s social media voice should only be changed if absolutely necessary and should maintain all of these qualities. Any change should be preceded by lots of information explaining the change to community members to ensure they know it is deliberate and that the company isn’t suffering from some form of instability, which jeopardizes relationships.” [@TechAlly, Francis Moran & Associates – via Francis Moran & Associates] [...]

  • Stephen Murray : Interesting article. I am close to finishing a book titled "Davis and Goliath - One Inventor's Struggle with the Mismanagement and Theft of Intellectual Property." Davis in my book is W.R. Davis Engineering. "Goliath" is the Canadian Department of National Defence. The intellectual property is an infrared signature suppression system to protect warships and tactical aircraft from being targetted by heat seeking missiles. I was a public servant co-inventor in this story. As was the case in the biblical story "David and Goliath," Davis did indeed slay Goliath. Davis is wealthy today. The inventors and the Crown got nothing. But the Crown's negligent acts were to blame for most of outcome. Everything that could have gone wrong in the story did go wrong. My book may interest you. Hope to have it published by year end.

  • Dan Rather’s Words of Wisdom for the PR profession | Return On Reputation : [...] that you are serving a higher purpose than just serving your clients – you are serving public interest and our nation’s [...]

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