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Great articles roundup: Micro-multinational startup, marketing strategy and content, entrepreneurship

By Daylin Mantyka

link2 300x240 Great articles roundup: Social measurement, bootstrapping, marketing, social media As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are ReadWriteWeb, MarketingProfs, Velocity and Startup Professional Musings.

Going global at launch: Tips for building a micro-multinational startup

Gary Whitehill, relentless entrepreneur and driven philanthropist, passes on his advice on how to build a multinational company right from the beginning, even prior to the launch.

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Accelerator metrics in Canada (or anywhere)

By Jesse Rodgers

I spent a little time at StartupWeekendHamilton3 in April as a mentor and was talking to a young founder who proclaimed that there was one great accelerator in Canada. Who he said it was surprised me a little and got me thinking, what makes an accelerator “the best” and why should an eager founder care? The baseline in my mind is Y-Combinator. No one can argue it is the best seed-stage accelerator based on its results. What is difficult for everyone to agree upon is what does it do to achieve those results or even harder, what defines success?

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If you’re so afraid of spilling the beans that no one knows you have any …

By Leo Valiquette

During my years as a full-time journo, I crossed paths with many a startup technology venture that claimed to be operating in so-called stealth mode. It was the early 2000s, before the process of getting technology to market was as socially enabled as it is now, and startup CEOs seemed to consider it hip and trendy to apply the S word to their businesses.

Where, I wonder, are many of those startups now?

We wrote many moons ago about the inherent foolishness of trying to build a business by somehow staying under the radar. You can’t define a market need, develop a product to meet that need, secure the funding necessary for operations or build the team that can pull it all off without telling the world who you are and what you are trying to do.

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Peeling away the layers of a great CEO

By Denzil Doyle

In my last article, I discussed the tendency of key stakeholders in a high technology company to call for the CEO’s resignation at the first sign of trouble, particularly if the CEO is a technical person who lacks “business management” experience. The pressure for change is usually strongest from the financial community. My advice to a board of directors that must deal with such pressure is to remain focused on the qualities that any good CEO must possess regardless of his or her background, namely leadership, management, technology knowhow, and marketing knowhow.

I cited the example of Ken Olsen, the founding president of Digital Equipment Corporation, who came under severe criticism from Wall Street for turning in a bad quarter shortly after the company went public, despite the fact that he had built a company with sales of over $100 million in less than a decade. (That was the equivalent of over $1 billion today.)

Ken decided to go to New York and address his critics directly. He started with a lecture that went something like this:

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Startup Canada Communities seeks to build regional economies ‘from the inside out’

By Francis Moran

Startup Canada, the grassroots campaign that is seeking to foster a more entrepreneurial culture in Canada, today launched its most audacious initiative so far with the creation in 15 different cities across the country of Startup Canada Communities, a combination of online and in-person networks intended to give entrepreneurs swifter and more immediate local access to all the resources needed to start a new venture.

We’ve been enthusiastic backers of Startup Canada from its very inception, and as I attended town hall meetings and other events across the country last summer and fall, one consistent theme sounded by entrepreneurs everywhere was that they needed both a one-stop clearing house for information about all the programs and resources available to them and a network through which they could connect with other entrepreneurs, with mentors and with all the other elements of the startup ecosystem.

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