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Great articles roundup: Advocate armies, controversy, susceptibility, social media, startup ideas, and an Innovation Map

By Alexandra Reid

As a regular feature, we provide our readers with a roundup of the best articles we have read in the past week. On the podium this week are Marketo, NextGen Journal, ReadWriteWeb, B2B Bliss, Ventureburn, and Montreal Tech Watch.

Building a B2B marketing brand advocate army

Great information on how to create a program to reward B2B brand champions, modelled after Marketo’s own champion program.

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Recent Comments

  • Final Fling in the news and media : [...] 10: Canadian marketing experts blog on Fling taking on the ultimate marketing [...]

  • The best of the web | How to Be Creative (and Why it’s Necessary) : [...] Moran recently likened the current state of content marketing to the early state of radio. Anyone with access to the tools could claim expertise in radio, but as it evolved, it was apparent [...]

  • Francis Moran : Glad you liked the piece, Paul. I don't think you've ever been a client, so you are not directly referenced in any of my examples. But these shortcomings are common afflictions among marketing companies, so the shoe probably fits. :) As for your question about the Ottawa tech community being more marketing savvy? Yes, I believe it is.

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