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Content is the sun around which all else revolves

By Francis Moran

Over the past several years, the way in which I describe what we do on the PR side of the house has really changed. For most of its 14 years, inmedia Public Relations was a very sharply focused proposition: We did media and analyst relations and not much else. And we did it for B2B technology companies, and nobody else. That last part hasn’t changed much; the only clients who really interest us are those working in knowledge-intensive or technology applications. And our mastery of the unique challenges of addressing enterprise marketplaces or selling into the value chain as opposed to marketing an end product means our value proposition remains focused on B2B.

What we do for our clients, however, has evolved in tune with the shifting landscape we have been presented with. And the evolution has been so natural that we really didn’t notice we had a new service offering until long after we had started to successfully deliver it.

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November roundup: What does it take to bring technology to market?

By Alexandra Reid

This month saw a lot of action in the Canadian startup scene and we covered much of it here on our blog. Most notably, Startup Canada launched its much anticipated Startup Blueprints, an ambitious web platform that summarizes what the organisation heard this past summer, and sets out what needs to be done to turn those ideas and reflections into concrete action.

But that shouldn’t eclipse the wonderful work of Maple Leaf Angels and CanWit, two organisations that have fostered a partnership to create new investment opportunities for women-led startups in Canada. The National Angel Capital Organization also held its annual conference in Halifax, where important debates took place about the value of crowdfunding and how investment in this country could be improved.

Of course, those stories don’t even scratch the surface of our coverage this month. In case you missed any, here’s a handy roundup of our posts, ranked by the enthusiasm of our readers.

November 19: Lessons for entrepreneurs who wish to globalize their startups upon inception: Part 2 by Tony Bailetti

November 28: If Jack and Jill had worked together to engineer a well water system … by Leo Valiquette

November 20: Celebrating 25 years of community support by Alexandra Reid

November 29: A clarion call to make Canada an entrepreneurial economy by Francis Moran

November 6: CMI-MarketingProfs report reveals B2B content marketing confusion by Alexandra Reid

November 12: The CMO is dead by Dominique Turpin

November 27: Product management: Give the user the best possible mobile experience by Peter Hanschke

November 13: Hey, kid, I hear you want to be an entrepreneur by Leo Valiquette

November 26: Supporting investment in women-led startups by Alexandra Reid

November 7: Give capitalists the ball, let them run by Leo Valiquette

November 14: Lessons for entrepreneurs who wish to globalize their startups upon inception by Tony Bailetti

November 5: The neuroscience behind elections by Bob Bailly

November 8: Hootsuite CEO Ryan Holmes inspires hometown crowd: Video by Fiona Campbell

November 14: The subsistence diet of government — and some VC — funding by Francis Moran

November 21: Walking the digital tightrope: The perils of co-branded employees by Megan Totka

November 22:  Startup Canada to call for urgent action to support Canadian entrepreneurs by Francis Moran

November 1: Even angels are going enterprise by Francis Moran

November 16: How to create brighter lives with content marketing by Alexandra Reid

Image: Oana Befort

Walking the digital tightrope: The perils of co-branded employees

By Megan Totka

Before businesses began to really cash in on the power of social media, people were signing up for Twitter, Facebook and MySpace accounts in the privacy of their homes. These platforms allowed a new medium for self-expression, along with networking opportunities. Businesses began to see the advantages of connecting with their customers and started using social media, too.  Just over five years into the social media boom, it is not uncommon to see individual accounts with hundreds, or even thousands, of followers or friends. While there is nothing wrong with being popular in online circles, an unexpected consequence has arisen for businesses: co-branded employees.

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How to create brighter lives with content marketing

By Alexandra Reid

Two content marketing all-stars, Katherine Fletcher and Darin Diehl, presented at Social Media Breakfast Ottawa on Wednesday on how businesses can use rich, interactive content to increase brand awareness, build communities and generate leads.

Katherine is the senior vice-president, senior partner and managing director of digital at High Road Communications, an interactive communications agency. She was also appointed in 2007 as a global chair for Fleishman-Hillard’s international digital practice group where she works with a small, global team of digital leaders to drive innovative digital communications with specialists worldwide.

Darin is the assistant vice-president of digital communications at Sun Life Financial Canada, and the leader of the team that developed BrighterLife.ca, a social media-powered, consumer-focused portal where Canadians can engage with the brand and each other about financial challenges and opportunities they face in their everyday lives.

Katherine and Darin developed and executed the content marketing program that would support the launch and ongoing success of BrighterLife.ca. On Wednesday, they explained the efforts that went on behind the scenes that helped it become an award-winning site. I also had the opportunity to chat with Katherine before the show to glean some more details about their content marketing program.

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Hootsuite CEO Ryan Holmes inspires hometown crowd: Video

By Fiona Campbell

Ryan Holmes, CEO and founder of HootSuite, gave an inspirational talk as part of the ignITE speaker series in the Okanagan about his journey as an entrepreneur, followed by a fireside chat and Q&A with Jeff Keen, CEO of Accelerate Okanagan.

Wynne Leung, a UX/UI designer from the Okanagan, attended the event and offered her perspective:

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Recent Comments

  • James LaPalme : Francis Would not say thrived - but close - in spite of geography. 15ish years ago - a group of similar skilled and experience and capable business folks (sales, channel, alliance, business development) all lived in Canada (Ottawa-Toronto-Waterloo). All except for one stayed - that would be me. Well the guys that went to Silicon Valley have thrived well beyond expectations. The others - Boston, Dallas and EU have done very well - thrived. My survival has been predominately based on CEO's from outside Ontario seeing my value. Best to move on to more receptive fertile ground if ambitious. A successful strategy is to move south do a few years and remove the pure northern business experience then come back - which my experience is very few will.

  • Francis Moran : I'm so glad to see you warming to this idea, Luc. Not that you were ever one of those mindless critics who automatically opposed the proposal; you were properly skeptical and demanding that it contain more of what folks like you and I believed was necessary for success. Looks like the city is listening.

  • Luc Lalande : Hi Francis, thank you for the steady and keen eye on the development of this important project for the City. I share your view that open spaces in the building’s design will be critical components for encouraging spontaneous interactions between people. Integrating such spaces in the Innovation Complex sends the right signals to the community-at-large and not just the local startup ecosystem: everyone is welcomed! With respect to Patti’s comments about the arts sector, it would be worth bringing back to light that the Hintonburg-Mechanicsville area has emerged as the first Arts District in the City of Ottawa, housing many artist studios, performing arts studios, and media groups. While the 7 Bayview located Innovation Complex may cater to the entrepreneurial set, there is still considerable property on these lands that could, one day, be developed and capitalize on the area’s sizable artistic community. But perhaps the open spaces at the Innovation Complex can be equally accommodating for anyone who embraces creativity and entrepreneurship: artists and innovators alike.

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