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Social media marketing: Pitfalls and how to avoid them

By Megan Totka

Most people understand how to use social media to find friends, activities, games, etc. Businesses are also becoming more adept at finding both their current customers as well as new ones by using social media sites to their advantage. But social media can be a dangerous creature if you don’t know how to harness its power properly.

Social media marketing is quickly becoming a focus for many companies. Since some social media sites, Facebook in particular, are viewed millions of times per day, it’s critical to the success of small businesses to keep their page(s) up-to-date and use them as tools to interact with customers.

However, there are many pitfalls to social media marketing. Here are some common social media gaffes and how to avoid or remedy them:

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6 small business statistics that may surprise you

By Brent Barnhart

Small businesses love statistics.

And why not? They help us understand where we’re going and where we’ve been. After all, those who fail to learn from history are doomed to repeat it.

By better understanding the small business landscape by the numbers, we’re more likely to make informed decisions and keep ourselves from heading our businesses in the wrong direction. As business owners, continuing education is crucial in keeping our companies current.

The following six statistics have a lot to teach us about the state of small business, the economy and the future of Internet marketing. Whether or not they come to surprise you, consider how these stats impact your company.

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Great articles roundup: Social measurement, bootstrapping, marketing, social media

By Daylin Mantyka

link2 300x240 Great articles roundup: Lean methodologies, story centred design, real time marketing, value proposition, pitching editorsAs a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are memeburn, ReadWriteWeb, TopRank Blog and Fast Company.

Meaningful social measurement: A lesson from the underpants gnomes

Sam Beckbessinger looks at why measuring follower counts on social media is a meaningless metric that’s quickly falling out of favour. Instead, she proposes four more meaningful metrics that offer greater insight into the community you’ve created around your brand.

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Great articles roundup: Product-Market Fit, fundraising, content marketing, mentorship and social media

By Daylin Mantyka

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Version One Ventures, Ventureburn, MarketingProfs, Techvibes and SmartBlog on Social Media.

Does your product pass the toothbrush test?

Are the products you are building important enough that people will use them at least twice a day? Boris Wertz of Version One Ventures uses the toothbrush as a metaphor for user engagement. He states that “High repeat usage = large potential business.”

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Great articles roundup: Angel investing, series A cliff, startup financing, agile development

By Daylin Mantyka

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are: Techvibes, Fast Company, StartupNorth, Velocity and Convince & Convert.

Lessons learned the hard way: Canadian angel investor reveals his million-dollar mistakes

Joseph Czikk summarizes the eight biggest mistakes Canadian angel Greg Isenberg made as an entrepreneur and what he would have done differently. Number one item on the list: “Good copywriting is underrated.” Isenberg spoke Tuesday at the first GROWtalks event in Montreal.

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Recent Comments

  • 5 Ways to Engage With Your Brand Voice - icuc.social : [...] “A strong company voice on social media should emphasize the company’s values, objectives and key differentiators that set it apart from its competitors. These can be expressed in the tone of the communication and the content that is shared with community members and the target audience.The best social media voices are communal, grammatical, dialectical, authentic, original, contextual, relevant, timely, persistent, responsive, helpful, generous and more informal. A company’s social media voice should only be changed if absolutely necessary and should maintain all of these qualities. Any change should be preceded by lots of information explaining the change to community members to ensure they know it is deliberate and that the company isn’t suffering from some form of instability, which jeopardizes relationships.” [@TechAlly, Francis Moran & Associates – via Francis Moran & Associates] [...]

  • Stephen Murray : Interesting article. I am close to finishing a book titled "Davis and Goliath - One Inventor's Struggle with the Mismanagement and Theft of Intellectual Property." Davis in my book is W.R. Davis Engineering. "Goliath" is the Canadian Department of National Defence. The intellectual property is an infrared signature suppression system to protect warships and tactical aircraft from being targetted by heat seeking missiles. I was a public servant co-inventor in this story. As was the case in the biblical story "David and Goliath," Davis did indeed slay Goliath. Davis is wealthy today. The inventors and the Crown got nothing. But the Crown's negligent acts were to blame for most of outcome. Everything that could have gone wrong in the story did go wrong. My book may interest you. Hope to have it published by year end.

  • Dan Rather’s Words of Wisdom for the PR profession | Return On Reputation : [...] that you are serving a higher purpose than just serving your clients – you are serving public interest and our nation’s [...]

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