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Social media marketing: Pitfalls and how to avoid them

By Megan Totka

Most people understand how to use social media to find friends, activities, games, etc. Businesses are also becoming more adept at finding both their current customers as well as new ones by using social media sites to their advantage. But social media can be a dangerous creature if you don’t know how to harness its power properly.

Social media marketing is quickly becoming a focus for many companies. Since some social media sites, Facebook in particular, are viewed millions of times per day, it’s critical to the success of small businesses to keep their page(s) up-to-date and use them as tools to interact with customers.

However, there are many pitfalls to social media marketing. Here are some common social media gaffes and how to avoid or remedy them:

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6 small business statistics that may surprise you

By Brent Barnhart

Small businesses love statistics.

And why not? They help us understand where we’re going and where we’ve been. After all, those who fail to learn from history are doomed to repeat it.

By better understanding the small business landscape by the numbers, we’re more likely to make informed decisions and keep ourselves from heading our businesses in the wrong direction. As business owners, continuing education is crucial in keeping our companies current.

The following six statistics have a lot to teach us about the state of small business, the economy and the future of Internet marketing. Whether or not they come to surprise you, consider how these stats impact your company.

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Great articles roundup: Social measurement, bootstrapping, marketing, social media

By Daylin Mantyka

link2 300x240 Great articles roundup: Lean methodologies, story centred design, real time marketing, value proposition, pitching editorsAs a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are memeburn, ReadWriteWeb, TopRank Blog and Fast Company.

Meaningful social measurement: A lesson from the underpants gnomes

Sam Beckbessinger looks at why measuring follower counts on social media is a meaningless metric that’s quickly falling out of favour. Instead, she proposes four more meaningful metrics that offer greater insight into the community you’ve created around your brand.

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Great articles roundup: Product-Market Fit, fundraising, content marketing, mentorship and social media

By Daylin Mantyka

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Version One Ventures, Ventureburn, MarketingProfs, Techvibes and SmartBlog on Social Media.

Does your product pass the toothbrush test?

Are the products you are building important enough that people will use them at least twice a day? Boris Wertz of Version One Ventures uses the toothbrush as a metaphor for user engagement. He states that “High repeat usage = large potential business.”

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Great articles roundup: Angel investing, series A cliff, startup financing, agile development

By Daylin Mantyka

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are: Techvibes, Fast Company, StartupNorth, Velocity and Convince & Convert.

Lessons learned the hard way: Canadian angel investor reveals his million-dollar mistakes

Joseph Czikk summarizes the eight biggest mistakes Canadian angel Greg Isenberg made as an entrepreneur and what he would have done differently. Number one item on the list: “Good copywriting is underrated.” Isenberg spoke Tuesday at the first GROWtalks event in Montreal.

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Recent Comments

  • James LaPalme : Francis Would not say thrived - but close - in spite of geography. 15ish years ago - a group of similar skilled and experience and capable business folks (sales, channel, alliance, business development) all lived in Canada (Ottawa-Toronto-Waterloo). All except for one stayed - that would be me. Well the guys that went to Silicon Valley have thrived well beyond expectations. The others - Boston, Dallas and EU have done very well - thrived. My survival has been predominately based on CEO's from outside Ontario seeing my value. Best to move on to more receptive fertile ground if ambitious. A successful strategy is to move south do a few years and remove the pure northern business experience then come back - which my experience is very few will.

  • Francis Moran : I'm so glad to see you warming to this idea, Luc. Not that you were ever one of those mindless critics who automatically opposed the proposal; you were properly skeptical and demanding that it contain more of what folks like you and I believed was necessary for success. Looks like the city is listening.

  • Luc Lalande : Hi Francis, thank you for the steady and keen eye on the development of this important project for the City. I share your view that open spaces in the building’s design will be critical components for encouraging spontaneous interactions between people. Integrating such spaces in the Innovation Complex sends the right signals to the community-at-large and not just the local startup ecosystem: everyone is welcomed! With respect to Patti’s comments about the arts sector, it would be worth bringing back to light that the Hintonburg-Mechanicsville area has emerged as the first Arts District in the City of Ottawa, housing many artist studios, performing arts studios, and media groups. While the 7 Bayview located Innovation Complex may cater to the entrepreneurial set, there is still considerable property on these lands that could, one day, be developed and capitalize on the area’s sizable artistic community. But perhaps the open spaces at the Innovation Complex can be equally accommodating for anyone who embraces creativity and entrepreneurship: artists and innovators alike.

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