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Great articles roundup: Social media strategy, product differentiation, investor questions, Canadian startup ecosystem

By Daylin Mantyka

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Marketing Tech Blog, Duct Tape Marketing, Ventureburn and StartupNorth.

Better ingredients. Better pizza. Better social strategy

Pizza Hut misses an opportunity to address its customer complaints using social media and as a result, puts a bad taste in Douglas Karr’s mouth. This short case study compares two companies, Pizza Hut and Papa John’s, and illustrates why one succeeds over the other.

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Great articles roundup: Leaky buckets, evil marketing, midnight tokers, affording business and social media fragmentation

By Alexandra Reid

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Gabriel Weinberg, Mark Evans, David Crow, Amber Naslund, and James Carson.

Leaky bucket vs power law problems

Gabriel Weinberg offers a great analogy for the kinds of problems startups can face. Is your startup addressing a leaky bucket or a power law problem?

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Great articles roundup: Data hype, content marketing, startup lessons, buyer behaviour, social media, guest blogging, and target audiences

By Alexandra Reid

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Social Media Explorer, TopRank, Financial Post, Forrester, Forbes, Copyblogger, and Startup North.

How data hype is destroying your social media ROI

We are all looking for the latest nugget of data that will help us optimize our social media strategies for success. Every time we see a post with an infographic about the best time to tweet or what social networks our audience is using we get excited thinking it’s just the right information to help us take our social media strategy to the next level. That’s why you see so many status updates hyping the data because it’s finally the answer we’ve been looking for … or is it?

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Social media etiquette for businesses

By Alexandra Reid

It is commonplace to see businesses participating on social media, but many are failing to achieve the delicate balance between self-promotion and providing value.

Worse, businesses are misunderstanding what promotion on social media entails. They’re shouting at their audiences while failing to provide any reason for them to listen.

Imagine walking into a cocktail party and, without listening for even a moment to the various conversations taking place, shouting at the top of your lungs about your latest company promotion to no one in particular. If it’s an exceptionally valuable deal like, “We’re giving away free Macbook Pros tomorrow at noon,” you might get some attention because the guests will quickly recognize how it benefits them. However, your less-than-charming approach will not leave the most positive and lasting impression about yourself or your company.

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Managing client expectations throughout an outsourced social media marketing program

By Alexandra Reid

Demonstrating a marketing program’s success is key to maintaining a happy client. Do good work and prove how it contributed to the client’s goals – seems like a simple enough equation. But managing client expectations throughout a social media marketing program can be tricky. This is because these programs typically require a huge amount of small work spread out over a long period of time and over a large number of channels. It can be tough to maintain the faith at the outset of a program while communities are still being developed. Without a strategy and regular communication, it will be challenging to convince your client to see past the masses of tweets and status updates and understand that all of your wee daily efforts add up and support larger goals that will provide a return on investment.

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Recent Comments

  • Francis Moran : I'm so glad to see you warming to this idea, Luc. Not that you were ever one of those mindless critics who automatically opposed the proposal; you were properly skeptical and demanding that it contain more of what folks like you and I believed was necessary for success. Looks like the city is listening.

  • Luc Lalande : Hi Francis, thank you for the steady and keen eye on the development of this important project for the City. I share your view that open spaces in the building’s design will be critical components for encouraging spontaneous interactions between people. Integrating such spaces in the Innovation Complex sends the right signals to the community-at-large and not just the local startup ecosystem: everyone is welcomed! With respect to Patti’s comments about the arts sector, it would be worth bringing back to light that the Hintonburg-Mechanicsville area has emerged as the first Arts District in the City of Ottawa, housing many artist studios, performing arts studios, and media groups. While the 7 Bayview located Innovation Complex may cater to the entrepreneurial set, there is still considerable property on these lands that could, one day, be developed and capitalize on the area’s sizable artistic community. But perhaps the open spaces at the Innovation Complex can be equally accommodating for anyone who embraces creativity and entrepreneurship: artists and innovators alike.

  • How can we foster culture of entrepreneurship? | Waterloo Innovation Summit : [...] Velocity also provides hands-on workshops for anyone at the University to learn about becoming a successful entrepreneur, and awards over $300,000 per year through the Velocity Fund to promising early startups, to help launch their success financially. We keep finding really good problems that are worthy of solving and that we think we’d be good at solving. - Mike Kirkup, Director of Velocity and Student Innovation Waterloo’s Velocity accelerator is 5, and growing fast [...]

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