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Great articles roundup: Social media strategy, product differentiation, investor questions, Canadian startup ecosystem

By Daylin Mantyka

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Marketing Tech Blog, Duct Tape Marketing, Ventureburn and StartupNorth.

Better ingredients. Better pizza. Better social strategy

Pizza Hut misses an opportunity to address its customer complaints using social media and as a result, puts a bad taste in Douglas Karr’s mouth. This short case study compares two companies, Pizza Hut and Papa John’s, and illustrates why one succeeds over the other.

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Great articles roundup: Leaky buckets, evil marketing, midnight tokers, affording business and social media fragmentation

By Alexandra Reid

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Gabriel Weinberg, Mark Evans, David Crow, Amber Naslund, and James Carson.

Leaky bucket vs power law problems

Gabriel Weinberg offers a great analogy for the kinds of problems startups can face. Is your startup addressing a leaky bucket or a power law problem?

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Great articles roundup: Data hype, content marketing, startup lessons, buyer behaviour, social media, guest blogging, and target audiences

By Alexandra Reid

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Social Media Explorer, TopRank, Financial Post, Forrester, Forbes, Copyblogger, and Startup North.

How data hype is destroying your social media ROI

We are all looking for the latest nugget of data that will help us optimize our social media strategies for success. Every time we see a post with an infographic about the best time to tweet or what social networks our audience is using we get excited thinking it’s just the right information to help us take our social media strategy to the next level. That’s why you see so many status updates hyping the data because it’s finally the answer we’ve been looking for … or is it?

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Social media etiquette for businesses

By Alexandra Reid

It is commonplace to see businesses participating on social media, but many are failing to achieve the delicate balance between self-promotion and providing value.

Worse, businesses are misunderstanding what promotion on social media entails. They’re shouting at their audiences while failing to provide any reason for them to listen.

Imagine walking into a cocktail party and, without listening for even a moment to the various conversations taking place, shouting at the top of your lungs about your latest company promotion to no one in particular. If it’s an exceptionally valuable deal like, “We’re giving away free Macbook Pros tomorrow at noon,” you might get some attention because the guests will quickly recognize how it benefits them. However, your less-than-charming approach will not leave the most positive and lasting impression about yourself or your company.

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Managing client expectations throughout an outsourced social media marketing program

By Alexandra Reid

Demonstrating a marketing program’s success is key to maintaining a happy client. Do good work and prove how it contributed to the client’s goals – seems like a simple enough equation. But managing client expectations throughout a social media marketing program can be tricky. This is because these programs typically require a huge amount of small work spread out over a long period of time and over a large number of channels. It can be tough to maintain the faith at the outset of a program while communities are still being developed. Without a strategy and regular communication, it will be challenging to convince your client to see past the masses of tweets and status updates and understand that all of your wee daily efforts add up and support larger goals that will provide a return on investment.

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Recent Comments

  • Social Media Best Practices for Brands: 6 Keys to Getting Started - LaunchSquad : [...] to the strategy. If you’re working with a client, consider how to incorporate both of your goals and expectations for checking in on progress and reporting results. Maybe you both envision serious collaboration. [...]

  • Is it important to patent an App idea before start making the App? - Quora : [...] company.You'll find many useful resources but this is something I bookmarked a short while ago http://francis-moran.com/marketi...Embed QuoteWritten 3m ago. 1 view.Upvote0DownvoteComment Loading... More Answers Below. Related [...]

  • Francis Moran : Hi, Jo. Thanks for the comment. I had hoped to attend the conference but it was sold out. Maybe next year. Not sure if your collaboration comment was directed at me or CCDI. If me, please drop me an email at francis@francis-moran.com and tell me more about what you have in mind.

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