We Bring Technology to Market.

Work with us

August roundup: What does it take to get technology to market?

Thank you for being with us for the seventh month of our new blog. In case you missed any, here is a recap of our posts from August, beginning with, in chronological order, the latest installments in our series, The Commercialization Ecosystem.

August 2: Getting university IP to market: How Canada falls short by Francis Moran & Leo Valiquette

August 4: Is your invention novel enough to warrant a patent? by David French

August 10: Getting university IP to market: Who needs to step up? by Francis Moran & Leo Valiquette

August 15: Getting university IP to market: Levering youthful ambition by Francis Moran & Leo Valiquette

August 22: 30 considerations for getting tech to market: Part 1 by Francis Moran & Leo Valiquette

August 29: 30 considerations for getting tech to market: Part 2 by Francis Moran & Leo Valiquette

August 31: File early, file often to accommodate changes in U.S. patent law by David French

Read More

Social media automation: It’s all about striking the balance

By Alexandra Reid

I’ll come out honestly and say that I’ve been using automation software for a long time now. Social media purists, go ahead and hiss at me if you will. I only ask that you hear me out.

For the last year or so, I’ve used automation software to schedule posts for this blog and tweets for Twitter. Just last week, I went a bit farther and purchased an automation tool to help me grow Twitter communities. And you know what? I don’t feel the slightest bit guilty about it. As a social media enthusiast and community manager for multiple accounts, I find it a necessary time saver.

Let me be quick to say that I do not use automation software for everything. In fact, I only use it for those menial, repetitive tasks like hitting the “post” and “follow” buttons. All the important work, including crafting messages and direct messages, engaging with others, searching for quality articles to share and locating those key industry influencers is done manually by me. In no way does the automation software deplete the quality of my accounts. It’s because of the automation software that I have time to engage with good people, which, while essential and the most fun, is often the most time consuming part of social media.

Read More

Recent Comments

  • Bob Bailly : Your new mode of working means no face to face interaction yet you call yourself empathetic. How can removing yourself from daily human social interactions and possibly understand what makes other people tick. Research from UCLA suggests messages conveyed face to face are understood primarily by reading body language (57%) and tone of voice (35%), and that words convey only 7%. By interacting only through computer based non-video technology is like weightlifting only using your right forearm.

  • Anna : As a freelancer who spends much of her time on the computer writing, I find that I have a brain which connects empathically to people despite how much time I spend on technology. In fact, I am not happy being immersed daily in what I called 'imposed' social interaction (social interaction brought on by having to interact with co-workers). Such social interaction used to make be egregious, used to make me dislike co-workers, and have a generally negative view on work life. Furthermore, people like me who are generally empathic can 'hide' in our homes and be safe from others while we work; safe from their criticisms and aversions, safe from bullying and harassment. Furthermore, our talents as writers, photographers, or whatever, flourish absolutely under one important condition - freedom. I support moving work to an online domain because I see also how harmful the 9 - 5 is for people; how it drains them, how its endless cacophony of alarm clocks and ringing bells--lunch hours and lunch rooms, forced staff retreats and uncomfortable interactions with bosses--is killing them. I support allowing technology make us more efficient, happier. I support voluntary--not forced--interaction. I support eliminating the workplace altogether and creating NEW modes of working, either from home or through community-based platforms such as outdoor spaces.

  • 5 Ways to Engage With Your Brand Voice - icuc.social : [...] “A strong company voice on social media should emphasize the company’s values, objectives and key differentiators that set it apart from its competitors. These can be expressed in the tone of the communication and the content that is shared with community members and the target audience.The best social media voices are communal, grammatical, dialectical, authentic, original, contextual, relevant, timely, persistent, responsive, helpful, generous and more informal. A company’s social media voice should only be changed if absolutely necessary and should maintain all of these qualities. Any change should be preceded by lots of information explaining the change to community members to ensure they know it is deliberate and that the company isn’t suffering from some form of instability, which jeopardizes relationships.” [@TechAlly, Francis Moran & Associates – via Francis Moran & Associates] [...]

Join us

Events We're Attending:

  • image description
  • image description
  • image description
  • image description
  • image description
  • image description
  • image description