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August roundup: What does it take to get technology to market?

Thank you for being with us for the seventh month of our new blog. In case you missed any, here is a recap of our posts from August, beginning with, in chronological order, the latest installments in our series, The Commercialization Ecosystem.

August 2: Getting university IP to market: How Canada falls short by Francis Moran & Leo Valiquette

August 4: Is your invention novel enough to warrant a patent? by David French

August 10: Getting university IP to market: Who needs to step up? by Francis Moran & Leo Valiquette

August 15: Getting university IP to market: Levering youthful ambition by Francis Moran & Leo Valiquette

August 22: 30 considerations for getting tech to market: Part 1 by Francis Moran & Leo Valiquette

August 29: 30 considerations for getting tech to market: Part 2 by Francis Moran & Leo Valiquette

August 31: File early, file often to accommodate changes in U.S. patent law by David French

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Social media automation: It’s all about striking the balance

By Alexandra Reid

I’ll come out honestly and say that I’ve been using automation software for a long time now. Social media purists, go ahead and hiss at me if you will. I only ask that you hear me out.

For the last year or so, I’ve used automation software to schedule posts for this blog and tweets for Twitter. Just last week, I went a bit farther and purchased an automation tool to help me grow Twitter communities. And you know what? I don’t feel the slightest bit guilty about it. As a social media enthusiast and community manager for multiple accounts, I find it a necessary time saver.

Let me be quick to say that I do not use automation software for everything. In fact, I only use it for those menial, repetitive tasks like hitting the “post” and “follow” buttons. All the important work, including crafting messages and direct messages, engaging with others, searching for quality articles to share and locating those key industry influencers is done manually by me. In no way does the automation software deplete the quality of my accounts. It’s because of the automation software that I have time to engage with good people, which, while essential and the most fun, is often the most time consuming part of social media.

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Recent Comments

  • Francis Moran : Hi, Jo. Thanks for the comment. I had hoped to attend the conference but it was sold out. Maybe next year. Not sure if your collaboration comment was directed at me or CCDI. If me, please drop me an email at francis@francis-moran.com and tell me more about what you have in mind.

  • Jo Head : I share your disappointment with the Expo - it was barely reflective of the ambition of the organisers and not at all reflective of the excitement, passion and creativity that I have come to love. I thought I was going to the Expo and booked the conference in error - the biggest & best mistake I have ever made. I feel inspired to see how I can help to deliver the Expo objective and to open the gateway. I enquired as to the export process through the CCDI ( Cape Craft and Design Institute ) whose role it is to promote export - they asked me what I meant by process. Their database (when you can access it) is even more disappointing than the Expo. Is there an opportunity to collaborate?

  • Is your leader a “Rob Ford”? | : [...] – See more at: http://francis-moran.com/startups/is-your-founder-a-rob-ford/#sthash.bX2ARK8k.dpuf [...]

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