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August roundup: What does it take to get technology to market?

Thank you for being with us for the seventh month of our new blog. In case you missed any, here is a recap of our posts from August, beginning with, in chronological order, the latest installments in our series, The Commercialization Ecosystem.

August 2: Getting university IP to market: How Canada falls short by Francis Moran & Leo Valiquette

August 4: Is your invention novel enough to warrant a patent? by David French

August 10: Getting university IP to market: Who needs to step up? by Francis Moran & Leo Valiquette

August 15: Getting university IP to market: Levering youthful ambition by Francis Moran & Leo Valiquette

August 22: 30 considerations for getting tech to market: Part 1 by Francis Moran & Leo Valiquette

August 29: 30 considerations for getting tech to market: Part 2 by Francis Moran & Leo Valiquette

August 31: File early, file often to accommodate changes in U.S. patent law by David French

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Social media automation: It’s all about striking the balance

By Alexandra Reid

I’ll come out honestly and say that I’ve been using automation software for a long time now. Social media purists, go ahead and hiss at me if you will. I only ask that you hear me out.

For the last year or so, I’ve used automation software to schedule posts for this blog and tweets for Twitter. Just last week, I went a bit farther and purchased an automation tool to help me grow Twitter communities. And you know what? I don’t feel the slightest bit guilty about it. As a social media enthusiast and community manager for multiple accounts, I find it a necessary time saver.

Let me be quick to say that I do not use automation software for everything. In fact, I only use it for those menial, repetitive tasks like hitting the “post” and “follow” buttons. All the important work, including crafting messages and direct messages, engaging with others, searching for quality articles to share and locating those key industry influencers is done manually by me. In no way does the automation software deplete the quality of my accounts. It’s because of the automation software that I have time to engage with good people, which, while essential and the most fun, is often the most time consuming part of social media.

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Recent Comments

  • 5 Ways to Engage With Your Brand Voice - icuc.social : [...] “A strong company voice on social media should emphasize the company’s values, objectives and key differentiators that set it apart from its competitors. These can be expressed in the tone of the communication and the content that is shared with community members and the target audience.The best social media voices are communal, grammatical, dialectical, authentic, original, contextual, relevant, timely, persistent, responsive, helpful, generous and more informal. A company’s social media voice should only be changed if absolutely necessary and should maintain all of these qualities. Any change should be preceded by lots of information explaining the change to community members to ensure they know it is deliberate and that the company isn’t suffering from some form of instability, which jeopardizes relationships.” [@TechAlly, Francis Moran & Associates – via Francis Moran & Associates] [...]

  • Stephen Murray : Interesting article. I am close to finishing a book titled "Davis and Goliath - One Inventor's Struggle with the Mismanagement and Theft of Intellectual Property." Davis in my book is W.R. Davis Engineering. "Goliath" is the Canadian Department of National Defence. The intellectual property is an infrared signature suppression system to protect warships and tactical aircraft from being targetted by heat seeking missiles. I was a public servant co-inventor in this story. As was the case in the biblical story "David and Goliath," Davis did indeed slay Goliath. Davis is wealthy today. The inventors and the Crown got nothing. But the Crown's negligent acts were to blame for most of outcome. Everything that could have gone wrong in the story did go wrong. My book may interest you. Hope to have it published by year end.

  • Dan Rather’s Words of Wisdom for the PR profession | Return On Reputation : [...] that you are serving a higher purpose than just serving your clients – you are serving public interest and our nation’s [...]

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