Thank you for being with us for the seventh month of our new blog. In case you missed any, here is a recap of our posts from August, beginning with, in chronological order, the latest installments in our series, The Commercialization Ecosystem.
August 2: Getting university IP to market: How Canada falls short by Francis Moran & Leo Valiquette
August 4: Is your invention novel enough to warrant a patent? by David French
August 10: Getting university IP to market: Who needs to step up? by Francis Moran & Leo Valiquette
August 15: Getting university IP to market: Levering youthful ambition by Francis Moran & Leo Valiquette
August 22: 30 considerations for getting tech to market: Part 1 by Francis Moran & Leo Valiquette
August 29: 30 considerations for getting tech to market: Part 2 by Francis Moran & Leo Valiquette
August 31: File early, file often to accommodate changes in U.S. patent law by David French
By Alexandra Reid
I’ll come out honestly and say that I’ve been using automation software for a long time now. Social media purists, go ahead and hiss at me if you will. I only ask that you hear me out.
For the last year or so, I’ve used automation software to schedule posts for this blog and tweets for Twitter. Just last week, I went a bit farther and purchased an automation tool to help me grow Twitter communities. And you know what? I don’t feel the slightest bit guilty about it. As a social media enthusiast and community manager for multiple accounts, I find it a necessary time saver.
Let me be quick to say that I do not use automation software for everything. In fact, I only use it for those menial, repetitive tasks like hitting the “post” and “follow” buttons. All the important work, including crafting messages and direct messages, engaging with others, searching for quality articles to share and locating those key industry influencers is done manually by me. In no way does the automation software deplete the quality of my accounts. It’s because of the automation software that I have time to engage with good people, which, while essential and the most fun, is often the most time consuming part of social media.