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Social media predictions for 2012

By Alexandra Reid

It’s still the summer and the New Year seems a long way off, but while we’ve all been enjoying these nice manageable months, strenuous September has crept up and now lurks around the corner. This may be your best time to start thinking ahead about how to realign your social media strategy to stay competitive in the coming year.

It’s prep time, and for us social media professionals, that means looking at research and trends to predict where the social media engine will go and ensure we all stay on board. To make the most accurate predictions, I have taken into account projections made in the past as well as the most recent information I can find on the subject, adding my own interpretations based, in some cases, on my own experiences.

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Recent Comments

  • Final Fling in the news and media : [...] 10: Canadian marketing experts blog on Fling taking on the ultimate marketing [...]

  • The best of the web | How to Be Creative (and Why it’s Necessary) : [...] Moran recently likened the current state of content marketing to the early state of radio. Anyone with access to the tools could claim expertise in radio, but as it evolved, it was apparent [...]

  • Francis Moran : Glad you liked the piece, Paul. I don't think you've ever been a client, so you are not directly referenced in any of my examples. But these shortcomings are common afflictions among marketing companies, so the shoe probably fits. :) As for your question about the Ottawa tech community being more marketing savvy? Yes, I believe it is.

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