We Bring Technology to Market.

Work with us

Social media gaffes: They can happen to anyone

By Megan Totka

Missteps are increasingly becoming a part of the landscape for business social media. While unfortunate, those of us who run social media pages as businesses are still only human – and make human mistakes.

Some of these gaffes have more dire consequences than others. One of the most recent posts-gone-wrong was on the night of the first presidential debate. This particular post came from the KitchenAid brand and quickly became top business news. KitchenAid tweeted:

“Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president’. #nbcpolitics”

Many people found this tweet to be rather offensive. It was shocking, too, coming from such a neutral brand as KitchenAid. We don’t typically expect the company that manufactures stand mixers to have a particularly strong political view. This tweet was broadcast to about 24,000 of KitchenAid’s followers before it was deleted from the company page.

Read More

The worst small business social media marketing advice I’ve ever heard.

By Alexandra Reid

Update, May 24:

As you can see from the comments at the end of this post, people have suggested that the comments in this post attributed to Gary Vaynerchuk are not representative. In a Twitter conversation I had with Gary, he told me that the blog post on which I relied for this post misrepresented his presentation and certainly misrepresents his social media philosophy. I’ve invited Gary to weigh in here, and we certainly hope does. Please read this post in this context.

I read a blog post today that annoyed me, the content for which came from a presentation Gary Vaynerchuk gave to more than 600 small businesses and local chamber and association leaders at America’s Small Business Summit on Monday in Washington D.C. His said that small business owners must get on social media right away or else risk getting run over by the “wave” of innovation. It wasn’t his call to small business owners to get started on social media that raised my red flag. It was his sense of urgency, that small business owners should get on social media immediately without asking the right questions and laying out a sound strategy first. This is the ill-advised leap-before-you-look mentality that saps budgets and kills new marketing initiatives before they have had the chance to properly develop.

His advice?

Read More

Recent Comments

  • Bob Bailly : Your new mode of working means no face to face interaction yet you call yourself empathetic. How can removing yourself from daily human social interactions and possibly understand what makes other people tick. Research from UCLA suggests messages conveyed face to face are understood primarily by reading body language (57%) and tone of voice (35%), and that words convey only 7%. By interacting only through computer based non-video technology is like weightlifting only using your right forearm.

  • Anna : As a freelancer who spends much of her time on the computer writing, I find that I have a brain which connects empathically to people despite how much time I spend on technology. In fact, I am not happy being immersed daily in what I called 'imposed' social interaction (social interaction brought on by having to interact with co-workers). Such social interaction used to make be egregious, used to make me dislike co-workers, and have a generally negative view on work life. Furthermore, people like me who are generally empathic can 'hide' in our homes and be safe from others while we work; safe from their criticisms and aversions, safe from bullying and harassment. Furthermore, our talents as writers, photographers, or whatever, flourish absolutely under one important condition - freedom. I support moving work to an online domain because I see also how harmful the 9 - 5 is for people; how it drains them, how its endless cacophony of alarm clocks and ringing bells--lunch hours and lunch rooms, forced staff retreats and uncomfortable interactions with bosses--is killing them. I support allowing technology make us more efficient, happier. I support voluntary--not forced--interaction. I support eliminating the workplace altogether and creating NEW modes of working, either from home or through community-based platforms such as outdoor spaces.

  • 5 Ways to Engage With Your Brand Voice - icuc.social : [...] “A strong company voice on social media should emphasize the company’s values, objectives and key differentiators that set it apart from its competitors. These can be expressed in the tone of the communication and the content that is shared with community members and the target audience.The best social media voices are communal, grammatical, dialectical, authentic, original, contextual, relevant, timely, persistent, responsive, helpful, generous and more informal. A company’s social media voice should only be changed if absolutely necessary and should maintain all of these qualities. Any change should be preceded by lots of information explaining the change to community members to ensure they know it is deliberate and that the company isn’t suffering from some form of instability, which jeopardizes relationships.” [@TechAlly, Francis Moran & Associates – via Francis Moran & Associates] [...]

Join us

Events We're Attending:

  • image description
  • image description
  • image description
  • image description
  • image description
  • image description
  • image description