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Great articles roundup: Women in tech, traction, content marketing, Canadian startups & failure

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Forbes, Startup Professional Musings, MarketingSherpa, Financial Post and ventureburn.

When It Comes to Tech Start-ups, Do Women Win?

Peter Cohan looks at whether women-led tech startups come out on top. He references the compelling conclusions of the anticipated Spring publication, Women in Technology: Evolving, Ready to Save the World by Vivek Wadhwa and Lesa Mitchell. He also recounts his interview with Joanne Wilson, investor in 31 start-ups, most of which are women-run, and wife of Union Square Ventures managing partner, Fred Wilson.

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Great articles roundup: Creativity, female entrepreneurship, going viral, Silicon Valley

By Daylin Mantyka

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Fast Company, Startup Professional Musings, Velocity and Memeburn.

We’re marketers, not soldiers: How combative competition is killing creativity

Douglas Van Praet argues marketers should focus less on conquest and more on unleashing the imagination of creators and customers.

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Five new year’s resolutions all marketers must adopt

By Francis Moran

Well, we dodged the Mayan doomsday, the solar flares that were going to scramble all electromagnetic systems on the planet and the first Times Square ball-dropping without Dick Clark in what seems like a century or two. (Although there was that terribly unfortunate incident where Anderson Cooper, who used to be a serious newsman, had to fend off bizarre sexual advances from his NYE cohost Kathy Griffin, all on live television with millions of American families watching. I don’t know about you but I would have welcomed the end of the world if it meant we could have avoided that catastrophe.)

So, now what? With my tongue only slightly in my cheek, here are the top five things I surely wish marketers would adopt as the industry’s set of resolutions for 2013.

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Where is Ottawa’s International Startup Festival?

By Leo Valiquette

On Monday, Francis shared some highlights from last week’s International Startup Festival in Montreal, which of course raises the obvious question, why do we not have these kinds of events in Ottawa?

After a false start, serial entrepreneur and all around community booster Scott Annan has launched his Mercury Grove startup incubator. Over at Exploriem, Bruce Firestone and the team are ramping up the scale of their operations. And then there’s the whole reincarnation of OCRI as Invest Ottawa.

There is no shortage of activity in this city in support of early-stage and growing technology ventures. Isn’t it time to knit this all together with a signature event that would feature the best and brightest from locally and abroad sharing their insights with the Ottawa community?

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The future of startup accelerators

By Ben Yoskovitz

I’m not much of a prognosticator, but recently Sarah Needleman from the Wall Street Journal called me to ask my thoughts about startup accelerators. She had found a blog post I had written (How to maximize the value of mentors in startup accelerators), and wanted my input on a story she was writing.

Funnily enough, I had just finished speaking at the Michigan Lean Startup Conference about accelerators, using my experience at Year One Labs and my involvement with others since then, as a case study for the future. It was a great event; tons of fun.

Unfortunately, my comments didn’t make it into Sarah’s article. But that’s OK, it was fun to speak with Sarah just the same. Here’s the story: Startups crowd ‘accelerators.’

Since my comments aren’t in the story, I thought I’d share some of my thoughts on accelerators in general, and where I see the future going.

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Recent Comments

  • Francis Moran : I'm so glad to see you warming to this idea, Luc. Not that you were ever one of those mindless critics who automatically opposed the proposal; you were properly skeptical and demanding that it contain more of what folks like you and I believed was necessary for success. Looks like the city is listening.

  • Luc Lalande : Hi Francis, thank you for the steady and keen eye on the development of this important project for the City. I share your view that open spaces in the building’s design will be critical components for encouraging spontaneous interactions between people. Integrating such spaces in the Innovation Complex sends the right signals to the community-at-large and not just the local startup ecosystem: everyone is welcomed! With respect to Patti’s comments about the arts sector, it would be worth bringing back to light that the Hintonburg-Mechanicsville area has emerged as the first Arts District in the City of Ottawa, housing many artist studios, performing arts studios, and media groups. While the 7 Bayview located Innovation Complex may cater to the entrepreneurial set, there is still considerable property on these lands that could, one day, be developed and capitalize on the area’s sizable artistic community. But perhaps the open spaces at the Innovation Complex can be equally accommodating for anyone who embraces creativity and entrepreneurship: artists and innovators alike.

  • How can we foster culture of entrepreneurship? | Waterloo Innovation Summit : [...] Velocity also provides hands-on workshops for anyone at the University to learn about becoming a successful entrepreneur, and awards over $300,000 per year through the Velocity Fund to promising early startups, to help launch their success financially. We keep finding really good problems that are worthy of solving and that we think we’d be good at solving. - Mike Kirkup, Director of Velocity and Student Innovation Waterloo’s Velocity accelerator is 5, and growing fast [...]

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