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April Roundup: What does it take to get technology to market?

By Leo Valiquette

Last month’s lineup featured great posts on how established companies should innovate, a startup CEO’s tips for wooing investors, the risks of discounting your product and the need for philanthropy to be a natural part of doing business. And of course, there was plenty of sage advice on what it takes to make marketing work.

In case you missed any of it, here is a handy recap of our posts, as ranked by the enthusiasm of our readers:

April 18: In search of that Entrepreneurial Spark, by Maurice Smith

April 23: What have you done for someone else lately?, by Leo Valiquette

April 11: Want more business from your website? Here are 6 things your customers need to see, by Tim Peter

April 24: A startup CEO’s tips for wooing investors, by John Hill and Leo Valiquette

April 25: The folly (or possibly the wisdom) of discounting, by Francis Moran

April 10: Best of: The saddest marketing story I’ve ever heard, by Francis Moran

April 17: My top travel tips, by Francis Moran

April 8: When is it time to say, ‘Our CEO’s got to go?’by Denzil Doyle

April 16: The imperatives of leaders, leadership and leading, by Bob Bailly

April 29: In it until everyone crosses the finish line, by Leo Valiquette

April 15: What an entrepreneur can learn from a literary conference: Part III, by Leo Valiquette

April 4: Trademark hygiene: A cautionary tale, by David French

April 30:Patent harvesting versus mandated innovation, by David French

April 3: ‘You can’t cross a canyon in two leaps’, by Francis Moran

April 2: Best of: Just the facts … no, these facts, by Leo Valiquette

April 9: What an entrepreneur can learn from a literary conference: Part II, by Leo Valiquette

Image: April 2013 Calendar Printable

 

A startup CEO’s tips for wooing investors

This is the 12th article in a continuing series chronicling the growth path of Screach, a startup based in Newcastle upon Tyne in England’s North East. Screach is an interactive digital media platform that allows users to create real-time, two-way interactive experiences between a smart device (through the Screach app) and any content, on any screen or just within the mobile device itself. We invite your feedback.

By John Hill and Leo Valiquette

Investment. It’s big news in the startup world. Sites such as TechCrunch and The Next Web are full of stories about how much a company has raised and what it wants to do with it. But if you’re set on putting together a round for your business, you’ve got to think about more than just passing around the tin.

There are mountains of articles out there about what investors are looking for, and how to have those conversations, so have a look around and get an idea of how to go about it the right way.

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March roundup: What does it take to get technology to market?

By Leo Valiquette

March break aside, we kept up the pace last month with a great lineup of content that featured some excellent posts from our guest bloggers. Hot topics included opportunities in the global smart TV market, criteria for hiring a worthy writer and the risks and rewards of having a product that is truly unique in the marketplace.

In case you missed any of it, here is a handy recap of our posts, as ranked by the enthusiasm of our readers:

March 20: Calling Canada’s startups: There’s a $200B TV market ripe for the taking, by Jason Flick

March 19: Is that writer worth the cost of the ink?, by Leo Valiquette

March 26: The ballad of the undifferentiated product, by Francis Moran

March 27: The ‘Accelerator Bubble’ will pop, but not for the reason you think it will, by Jesse Rodgers

March 25: Three (not so) simple strategies to avoid ‘losing the plot’ in marketing, by Rob Woyzbun

March 07: Oracles, shamans and storytellers, by Bob Bailly

March 13: It’s still rock and roll to me, by Francis Moran

March 21: Best of: My three buckets of customer segmentation, by Francis Moran

March 06: You can’t rely on the channel to grow sales in new markets, by Jeff Campbell

March 11: Drafting your own patent disclosure document, by David French

March 12: Don’t give your customers reasons to ask for apologies, by Leo Valiquette

March 18: Some dos and don’ts of governance, by Denzil Doyle

March 14: Before you jump on the content-marketing bandwagon …, by Leo Valiquette

March 05: From courting Hollywood’s A-list to navigating the Chinese New Year, by Leo Valiquette and John Hill

Image: March2013CalendarPrintable.com

 

From courting Hollywood’s A-list to navigating the Chinese New Year

This is the 11th article in a continuing series chronicling the growth path of Screach, a startup based in Newcastle upon Tyne in England’s North East. Screach is an interactive digital media platform that allows users to create real-time, two-way interactive experiences between a smart device (through the Screach app) and any content, on any screen or just within the mobile device itself. We invite your feedback.

By Leo Valiquette and John Hill

Growing a startup is all about establishing and managing relationships. There are the relationships that open doors and create opportunity. And then there are the more pedestrian ones involved with the day-to-day processes that get product to customers.

Relationships in both categories gave the Screach team plenty of reason to lose sleep over the past couple of months. The first was a pitch opportunity for CEO Paul Rawlings that made the hairs stand up on the back of his neck. The second was the potentially disruptive hiccup presented by the Chinese New Year.

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January roundup: What does it take to get technology to market?

By Leo Valiquette

We were back at full steam last month after a welcome holiday break in December. In addition to our usual counsel about effective and strategic marketing practices, we featured guest posts on topics ranging from the ongoing patent battle between Apple and Samsung to regional economic development, how music affects the brain and the future of venture capital in Canada. There was even something about bootleggers, smugglers and a certain big football game.

In case you missed any of it, here is a handy recap of our posts, as ranked by the enthusiasm of our readers:

Jan. 8: Five new year’s resolutions all marketers must adopt, by Francis Moran

Jan. 15: The revitalization of the Canadian venture capital sector, by Chris Arsenault

Jan. 16: Let me wave my magical content wand, by Tara Hunt

Jan. 29: It takes more than bricks and mortar to build a regional economy, by Denzil Doyle

Jan. 22: A primer on strategic thinking, by Caroline Kealey

Jan. 09: When the cat’s already out of the bag …, by Leo Valiquette

Jan. 30: Bananatag discovers the marketing power of good press, by Fiona Campbell

Jan. 21: Music and the brain, by Bob Bailly

Jan. 14: Making the business case, face to face, by Leo Valiquette and John Hill

Jan. 04: First-time entrepreneurs: There are big ideas, and then there are doable ideas, by Alexandra Reid

Jan. 28: Do you know what your customer actually wants?, by Maurice Smith

Jan. 24: Customer service must be a deliberate strategy, by Francis Moran

Jan. 23: Brand marketing that is inspired, but not imitative, by Leo Valiquette

Jan. 10: It takes a village … to succeed in social media, by Megan Totka

Jan. 31: Super Bowl weekend: That time of year when a marketer’s fancy turns to thoughts of…advertising?, by Francis Moran

Jan. 17: A year in the life of bringing technology to market, by Francis Moran

Jan. 02: Apple vs. Samsung: U.S. Patent Office – Challenges to patent validity, by David French

Jan. 03: Holiday lessons for anyone trying to get their tech to market, by Leo Valiquette

Image: The Printable Calendar

Recent Comments

  • Final Fling in the news and media : [...] 10: Canadian marketing experts blog on Fling taking on the ultimate marketing [...]

  • The best of the web | How to Be Creative (and Why it’s Necessary) : [...] Moran recently likened the current state of content marketing to the early state of radio. Anyone with access to the tools could claim expertise in radio, but as it evolved, it was apparent [...]

  • Francis Moran : Glad you liked the piece, Paul. I don't think you've ever been a client, so you are not directly referenced in any of my examples. But these shortcomings are common afflictions among marketing companies, so the shoe probably fits. :) As for your question about the Ottawa tech community being more marketing savvy? Yes, I believe it is.

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