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December roundup: What does it take to get technology to market?

By Leo Valiquette

Though we took our usual holiday break in December, we still covered a lot of ground on the blog during the month. Scotland’s startup scene, the unintended consequences of Canada’s Scientific Research and Experimental Development tax credit program, and practical pointers for handing off a content marketing program were among the many topics we covered.

In case you missed any of it, here is a handy recap of our posts, as ranked by the enthusiasm of our readers:

Dec. 5: It’s that time again to put life and work in perspective, by Leo Valiquette

Dec. 12: Don’t spit your PR effort into the wind, by Leo Valiquette

Dec. 6: SR&ED and the law of unintended consequences, by Francis Moran

Dec. 20: Is this my very last blog post?, by Francis Moran

Dec. 3: Lessons from Project Glass: Why embracing technology is not optional, by Megan Totka

Dec. 17: Commercializing research in Scotland, by Maurice Smith

Dec. 4: Top 10 questions every strategic communicator should ask, by Caroline Kealey

Dec. 10: Apple versus Samsung: Samsung’s ‘out’ to escape infringement, by David French

Dec. 11: A timely post about succession planning in content marketing, by Alexandra Reid

Dec. 13: Content is the sun around which all else revolves, by Francis Moran

Dec. 19: Businesses must think like publishers, says C.C. Chapman, by Alexandra Reid

Dec. 18: Data mining, DNA or otherwise, no substitute for real customer dialogue, by Leo Valiquette

Great articles roundup: VC, mentorship, neuroscience, media convergence, innovation, entrepreneurship and the ugly stepchild

By Alexandra Reid

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Fast Company, Entrepreneur, Forbes, David Meerman Scott, Harvard Business Review, Guardian and Wired.

Why most venture-backed companies fail

The current VC model is a play on probability. But this author says this “numbers game” theory, where some will win and some will lose, is not an acceptable approach, especially when fund managers’ fees can reach in the millions while investments may result in massive losses.

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Content is the sun around which all else revolves

By Francis Moran

Over the past several years, the way in which I describe what we do on the PR side of the house has really changed. For most of its 14 years, inmedia Public Relations was a very sharply focused proposition: We did media and analyst relations and not much else. And we did it for B2B technology companies, and nobody else. That last part hasn’t changed much; the only clients who really interest us are those working in knowledge-intensive or technology applications. And our mastery of the unique challenges of addressing enterprise marketplaces or selling into the value chain as opposed to marketing an end product means our value proposition remains focused on B2B.

What we do for our clients, however, has evolved in tune with the shifting landscape we have been presented with. And the evolution has been so natural that we really didn’t notice we had a new service offering until long after we had started to successfully deliver it.

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Don’t spit your PR effort into the wind

By Leo Valiquette

Monday was a snow day across the Ottawa region, or, to be more precise, an ice rain day.

That left tens of thousands of kids with a bonus day off from school and parents tasked with finding alternative care arrangements. Many no doubt conceded defeat and took the day off rather than endure a hellish morning commute.

Today is another challenging one for parents. Elementary teachers with the Ottawa-Carleton District School Board are on a one-day walkout to protest the Ontario government’s Bill 115. Their action impacts almost 50,000 students.

Of the two events, the walkout should be the less disruptive. It does, after all, impact only elementary schools and only one of the Ottawa area’s school boards. Parents were also given five days advance notice.

Our fickle winter weather is seldom so accommodating.

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Great articles roundup: Entrepreneurshit, startup equation, booby CEOs, innovation, accelerators, and marketing

By Alexandra Reid

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Mark Suster, Joseph Jaffe, Milo Yiannopoulos, Marla Capozzi and Ari Kellen, David Meerman Scott, Peter Cohen and Mikael Cho.

Entrepreneurshit: the blog post on what it’s really like

What’s it really like to be an entrepreneur? Mark Suster tells first-time wantrapreneurs that it’s far from the glamorous life depicted in the press.

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Recent Comments

  • Final Fling in the news and media : [...] 10: Canadian marketing experts blog on Fling taking on the ultimate marketing [...]

  • The best of the web | How to Be Creative (and Why it’s Necessary) : [...] Moran recently likened the current state of content marketing to the early state of radio. Anyone with access to the tools could claim expertise in radio, but as it evolved, it was apparent [...]

  • Francis Moran : Glad you liked the piece, Paul. I don't think you've ever been a client, so you are not directly referenced in any of my examples. But these shortcomings are common afflictions among marketing companies, so the shoe probably fits. :) As for your question about the Ottawa tech community being more marketing savvy? Yes, I believe it is.

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