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December roundup: What does it take to get technology to market?

By Leo Valiquette

Though we took our usual holiday break in December, we still covered a lot of ground on the blog during the month. Scotland’s startup scene, the unintended consequences of Canada’s Scientific Research and Experimental Development tax credit program, and practical pointers for handing off a content marketing program were among the many topics we covered.

In case you missed any of it, here is a handy recap of our posts, as ranked by the enthusiasm of our readers:

Dec. 5: It’s that time again to put life and work in perspective, by Leo Valiquette

Dec. 12: Don’t spit your PR effort into the wind, by Leo Valiquette

Dec. 6: SR&ED and the law of unintended consequences, by Francis Moran

Dec. 20: Is this my very last blog post?, by Francis Moran

Dec. 3: Lessons from Project Glass: Why embracing technology is not optional, by Megan Totka

Dec. 17: Commercializing research in Scotland, by Maurice Smith

Dec. 4: Top 10 questions every strategic communicator should ask, by Caroline Kealey

Dec. 10: Apple versus Samsung: Samsung’s ‘out’ to escape infringement, by David French

Dec. 11: A timely post about succession planning in content marketing, by Alexandra Reid

Dec. 13: Content is the sun around which all else revolves, by Francis Moran

Dec. 19: Businesses must think like publishers, says C.C. Chapman, by Alexandra Reid

Dec. 18: Data mining, DNA or otherwise, no substitute for real customer dialogue, by Leo Valiquette

Great articles roundup: VC, mentorship, neuroscience, media convergence, innovation, entrepreneurship and the ugly stepchild

By Alexandra Reid

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Fast Company, Entrepreneur, Forbes, David Meerman Scott, Harvard Business Review, Guardian and Wired.

Why most venture-backed companies fail

The current VC model is a play on probability. But this author says this “numbers game” theory, where some will win and some will lose, is not an acceptable approach, especially when fund managers’ fees can reach in the millions while investments may result in massive losses.

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Content is the sun around which all else revolves

By Francis Moran

Over the past several years, the way in which I describe what we do on the PR side of the house has really changed. For most of its 14 years, inmedia Public Relations was a very sharply focused proposition: We did media and analyst relations and not much else. And we did it for B2B technology companies, and nobody else. That last part hasn’t changed much; the only clients who really interest us are those working in knowledge-intensive or technology applications. And our mastery of the unique challenges of addressing enterprise marketplaces or selling into the value chain as opposed to marketing an end product means our value proposition remains focused on B2B.

What we do for our clients, however, has evolved in tune with the shifting landscape we have been presented with. And the evolution has been so natural that we really didn’t notice we had a new service offering until long after we had started to successfully deliver it.

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Don’t spit your PR effort into the wind

By Leo Valiquette

Monday was a snow day across the Ottawa region, or, to be more precise, an ice rain day.

That left tens of thousands of kids with a bonus day off from school and parents tasked with finding alternative care arrangements. Many no doubt conceded defeat and took the day off rather than endure a hellish morning commute.

Today is another challenging one for parents. Elementary teachers with the Ottawa-Carleton District School Board are on a one-day walkout to protest the Ontario government’s Bill 115. Their action impacts almost 50,000 students.

Of the two events, the walkout should be the less disruptive. It does, after all, impact only elementary schools and only one of the Ottawa area’s school boards. Parents were also given five days advance notice.

Our fickle winter weather is seldom so accommodating.

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Great articles roundup: Entrepreneurshit, startup equation, booby CEOs, innovation, accelerators, and marketing

By Alexandra Reid

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Mark Suster, Joseph Jaffe, Milo Yiannopoulos, Marla Capozzi and Ari Kellen, David Meerman Scott, Peter Cohen and Mikael Cho.

Entrepreneurshit: the blog post on what it’s really like

What’s it really like to be an entrepreneur? Mark Suster tells first-time wantrapreneurs that it’s far from the glamorous life depicted in the press.

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Recent Comments

  • Bob Bailly : Your new mode of working means no face to face interaction yet you call yourself empathetic. How can removing yourself from daily human social interactions and possibly understand what makes other people tick. Research from UCLA suggests messages conveyed face to face are understood primarily by reading body language (57%) and tone of voice (35%), and that words convey only 7%. By interacting only through computer based non-video technology is like weightlifting only using your right forearm.

  • Anna : As a freelancer who spends much of her time on the computer writing, I find that I have a brain which connects empathically to people despite how much time I spend on technology. In fact, I am not happy being immersed daily in what I called 'imposed' social interaction (social interaction brought on by having to interact with co-workers). Such social interaction used to make be egregious, used to make me dislike co-workers, and have a generally negative view on work life. Furthermore, people like me who are generally empathic can 'hide' in our homes and be safe from others while we work; safe from their criticisms and aversions, safe from bullying and harassment. Furthermore, our talents as writers, photographers, or whatever, flourish absolutely under one important condition - freedom. I support moving work to an online domain because I see also how harmful the 9 - 5 is for people; how it drains them, how its endless cacophony of alarm clocks and ringing bells--lunch hours and lunch rooms, forced staff retreats and uncomfortable interactions with bosses--is killing them. I support allowing technology make us more efficient, happier. I support voluntary--not forced--interaction. I support eliminating the workplace altogether and creating NEW modes of working, either from home or through community-based platforms such as outdoor spaces.

  • 5 Ways to Engage With Your Brand Voice - icuc.social : [...] “A strong company voice on social media should emphasize the company’s values, objectives and key differentiators that set it apart from its competitors. These can be expressed in the tone of the communication and the content that is shared with community members and the target audience.The best social media voices are communal, grammatical, dialectical, authentic, original, contextual, relevant, timely, persistent, responsive, helpful, generous and more informal. A company’s social media voice should only be changed if absolutely necessary and should maintain all of these qualities. Any change should be preceded by lots of information explaining the change to community members to ensure they know it is deliberate and that the company isn’t suffering from some form of instability, which jeopardizes relationships.” [@TechAlly, Francis Moran & Associates – via Francis Moran & Associates] [...]

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