We Bring Technology to Market.

Work with us

Great articles roundup: Lean methodologies, story-centred design, real-time marketing, value proposition, pitching editors

By Daylin Mantyka

link2 300x240 Great articles roundup: Brand differentiation, intrapreneurs, startup pitch, startupsAs a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Ash Maurya: Practice Trumps Theory, GigaOm, Fast Company, Marketing Sherpa Blog and Social Media Explorer.

Your business model is a system and why you should care

Ash Maurya talks about the roots of lean development and why understanding where the concept came from is important for successfully finding that sweet spot in product-market fit.

Read More

What an entrepreneur can learn from a literary conference: Part II

By Leo Valiquette

I’ve blogged before about my ambitions to become a fabulously successful novelist and my annual April trek to Toronto to attend the Ad Astra literary conference. Having just returned from the 2013 edition, here are my latest observations that apply as much to entrepreneurs as they do to authors.

Read More

‘You can’t cross a canyon in two leaps’

By Francis Moran

Canada lost one of its most populist and colourful political characters last week when former Alberta premier and Calgary mayor Ralph Klein died. There are a number of marketing lessons, both salutary and otherwise, to be drawn from the exploits of this seemingly simple man whose shoot-from-the-lip approach and unrivalled common touch made him an object of both admiration and scorn.

However, today I’m going to riff on just one of his more quotable quotes because it applies so very well to the doomed approach too many technology companies take with their belief that market traction and sustainable revenue growth can be achieved through a series of low-cost incremental steps.

Read More

Do you know what your customer actually wants?

By Maurice Smith

I once spent a fortnight in Silicon Valley being trained in strategic planning. It was a fantastic experience. We spent the first week in groups trying to invent new products and industries, a motley crew of scientists, financiers and creatives.

In the midst of the workshops, a very opinionated participant from Miami told us – not once, but twice – that there were many modern technical inventions that no one had ever asked for – the minivan and the fax machine for starters.

Read More

Why I like customer advisory boards

By Jesse Rodgers

Seeking out customer feedback and using it to build a great product is not a new concept. Great designers have been doing it for a long time as have great companies. The Lean Startup manual (or startup bible to many) talks about involving the customer while developing that minimum viable product (MVP): “The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Where that generally leads people is straight to building a simple application that might not be sexy in its design but it is functional or a landing page about a new product that might not exist yet. Using Google Analytics and collecting email addresses along with some “conversion” points becomes what you focus on. However, if you forget to actually talk to customers as well you could be wasting a lot of time. Especially when you are moving past your MVP or have a product that people are paying for.

Read More

Recent Comments

  • Final Fling in the news and media : [...] 10: Canadian marketing experts blog on Fling taking on the ultimate marketing [...]

  • The best of the web | How to Be Creative (and Why it’s Necessary) : [...] Moran recently likened the current state of content marketing to the early state of radio. Anyone with access to the tools could claim expertise in radio, but as it evolved, it was apparent [...]

  • Francis Moran : Glad you liked the piece, Paul. I don't think you've ever been a client, so you are not directly referenced in any of my examples. But these shortcomings are common afflictions among marketing companies, so the shoe probably fits. :) As for your question about the Ottawa tech community being more marketing savvy? Yes, I believe it is.

Page 1 of 6123...Last »

Join us

Events We're Attending:

  • image description
  • image description
  • image description
  • image description
  • image description
  • image description
  • image description
  • image description