I have a hard time believing that Klout is and should be the standard for influence online.
My reasoning is grounded in the fact that Klout, which purports to measure social media influence, is losing clout because of its failure to follow social media best practices. It seems illogical to me that so many of us are measuring our social media success based on standards developed by an unsocial organization.
As a self-proclaimed “publicness advocate,” Jarvis says that “in our current privacy mania we are not talking enough about the value of publicness. If we default to private, we risk losing the value of the connections the Internet brings: meeting people, collaborating with them, gathering the wisdom of our crowd, and holding the powerful to public account.” Jarvis believes we have a “right and need to protect our privacy” – to control our information and identities – but also that the conversation and our decisions should include consideration of the value of sharing and linking. Jarvis’s intention is to work towards the protection of what’s public as a public good, and that includes the Internet.
Dave Fleet, Vice President of Digital at Edelman’s Toronto office, and I sat down after his Social Media Breakfast Ottawa presentation to discuss some of the top social media trends that business can expect to come to fruition in 2011. Among the top trends discussed in this video are influence, content curation, search engine optimization, privacy and the importance of having a crisis communications plan. The discussion also offers important information for government workers and communicators who are working with their organizations to implement social media strategies.
It didn’t take long after music megastar Beyoncé dropped her latest release onto Apple iTunes with no advance warning or usual hype-fest for the armchair pundits and marketing deniers to trumpet that marketing was now dead [...]
The good news – 2013 was a good year for most businesses. The bad news – most business presentations delivered in 2013 still sucked. Whether it’s an investor pitch, an elevator pitch, a customer update, or an important sales presentation, here are five ideas to help make your presentations remarkable in 2014 [...]
It’s that time of year again, when pundits and armchair quarterbacks of every stripe offer up their insights on the year past and their predictions for the year to come. This isn’t one of those posts [...]
This is the next entry in our “Best of” series, in which we venture deep into the vault to replay blog opinion and insight that has withstood the test of time. Today’s post hails from December 2011. We welcome your feedback [...]
Over a number of my previous posts, I’ve written a lot about the concepts of Neuromarketing – a predictive model that uses findings from the sciences concerning the brain (neuroscience and psychology) to improve sales and communication skills [...]