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Klout should not be regarded as the standard for influence online

By Alexandra Reid

I have a hard time believing that Klout is and should be the standard for influence online.

My reasoning is grounded in the fact that Klout, which purports to measure social media influence, is losing clout because of its failure to follow social media best practices. It seems illogical to me that so many of us are measuring our social media success based on standards developed by an unsocial organization.

Allow me to elaborate.

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There are benefits to publicness and they are worth fighting for

By Alexandra Reid

Jeff Jarvis, a widely respected influencer in the media space, spoke at Third Tuesday Ottawa last week about his new book, Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live, the benefits of what he calls “publicness” and why it deserves just as much attention as privacy.

As a self-proclaimed “publicness advocate,” Jarvis says that “in our current privacy mania we are not talking enough about the value of publicness. If we default to private, we risk losing the value of the connections the Internet brings: meeting people, collaborating with them, gathering the wisdom of our crowd, and holding the powerful to public account.” Jarvis believes we have a “right and need to protect our privacy” – to control our information and identities – but also that the conversation and our decisions should include consideration of the value of sharing and linking. Jarvis’s intention is to work towards the protection of what’s public as a public good, and that includes the Internet.

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Facebook’s new features: What B2B businesses need to know

By Alexandra Reid

Mark Zuckerberg rocked the Facebook boat again last week when he introduced a handful of new features that received mixed reactions from the site’s 750 million users.

From expressions of excitement to confusion to outright hatred on blogs, Twitter, LinkedIn, YouTube, as well as mainstream media such as the BBC, it’s clear that Facebook users have become increasingly more vocal with their opinions of the free site. This PCWorld article reveals a number of immediate user reactions to Facebook’s new features, from the blunt and judgmental, “Sucks,” to the pessimistically speculative, “Wonder what is going to replace Facebook,” which suggests that these new features may be just the provocation Google Plus needed to transition users to its platform. But then again, who’s to say Google won’t turn the product in radical new directions in another year, as The Guardian’s Dan Gillmor asked in his intriguing post.  It isn’t all bad though, as one individual, who was featured on MacWorld, tweeted “It’s the ‘Facebook cycle’ – things change, people complain, they get over it and carry on.”

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Top social media trends 2011: Interview with Dave Fleet of Edelman

By Alexandra Reid

Dave Fleet, Vice President of Digital at Edelman’s Toronto office, and I sat down after his Social Media Breakfast Ottawa presentation to discuss some of the top social media trends that business can expect to come to fruition in 2011. Among the top trends discussed in this video are influence, content curation, search engine optimization, privacy and the importance of having a crisis communications plan. The discussion also offers important information for government workers and communicators who are working with their organizations to implement social media strategies.

Social Media Breakfast Ottawa with Dave Fleet from SMBOttawa on Vimeo.

I would love to hear your input. Please share your comments.

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Recent Comments

  • Final Fling in the news and media : [...] 10: Canadian marketing experts blog on Fling taking on the ultimate marketing [...]

  • The best of the web | How to Be Creative (and Why it’s Necessary) : [...] Moran recently likened the current state of content marketing to the early state of radio. Anyone with access to the tools could claim expertise in radio, but as it evolved, it was apparent [...]

  • Francis Moran : Glad you liked the piece, Paul. I don't think you've ever been a client, so you are not directly referenced in any of my examples. But these shortcomings are common afflictions among marketing companies, so the shoe probably fits. :) As for your question about the Ottawa tech community being more marketing savvy? Yes, I believe it is.

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