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The thin line between being persistent and being a nuisance

By Leo Valiquette

One of the guiding principles at our affiliated PR agency inmedia Public Relations is that real work has only just begun when you hit the “Send” button on a news release blast. But this of course raises the next obvious question – how much “work” is warranted once that button has been clicked?

Let me back this up a bit. There are two key activities that must first be carried out before your itchy cursor should drift anywhere near the Send button: The development of the media materials and the development of the media list.

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The keys to delivering a killer pitch

By Martin Soorjoo

This is a guest post from investment coach Martin Soorjoo. We welcome your comments.

By failing to prepare, you are preparing to fail

- Benjamin Franklin

There are three undisputed truths:

  1. Delivering a winning pitch will often determine the survival and success of a business.
  2. People create their best work when they have time, space, and silence.
  3. Proper rehearsal is critical to delivering a professional, persuasive performance.

Yet despite these truths, most sales and investor pitch preparation takes place at the 11th hour, amid constant distraction and noise with minimal, if any, rehearsal. It’s a small wonder that most pitches are weak and ineffective and consequently fail.

The first draft of anything is shit.

- Ernest Hemingway

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Using Google Alerts, HARO and other free tools to bolster your PR efforts

By Linda Forrest

Earlier this week, Alexandra wrote a post about some of the free tools she uses to monitor social media activity for our clients. Today, I’m sharing how free tools like Google Alerts and HARO can be used to bolster your PR effort. While these tools don’t provide you with the full spectrum of capabilities essential to a successful PR program, for a bootstrapped startup it’s reassuring to know that there are free resources available. What follows is a small sampling of tools and the capability they provide.

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The value of shooting the breeze

This is the next entry in our “Best of” series, in which we venture deep into the vault to replay blog opinion and insight that has withstood the test of time. Today’s post hails from January, 2009. We welcome your feedback.

By Danny Sullivan

At inmedia, we frequently position ourselves against those whose perspective is that PR is “all about relationships.” And, while I wholeheartedly stand by our mantra that it is the ability to convey a story and not the relationship that dictates PR success, it cannot be denied that relationships are still important. They are even more relevant from the perspective of a PR firm’s clients than for the PR firm itself. PR firms come and go but, assuming a company sticks around, its relationship with its target media will last forever.

This week, one of my clients traveled to New York to meet face to face with a group of editors from a key trade publication that covers his company’s market. Was this meeting at the request of the editors? No, we brokered it from our end. Was it for an article they were working on? No. So why was this meeting happening? Simple. It was for the relationship.

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How stale is your contact list?

This is the next entry in our “Best of” series, in which we venture deep into the vault to replay blog opinion and insight that has withstood the test of time. Today’s post hails from February, 2009. We welcome your feedback.

By Leo Valiquette

There is no question that we PR types are often taken to task for blitzing the world with news of little relevance or importance or, at least, for failing to ensure that the news is relevant and important to the hapless targets in range of our scatter guns.

In an ongoing series of posts chronicling his study of the pitches that flood his inbox, research analyst Josh Bernoff has been examining why three quarters of the PR email he receives is irrelevant. He makes the point of saying, “I really like working with PR people, I just don’t like all of their tactics.” After working for 14 years as an analyst and being barraged by tens of thousands of emails during that time, he believes his exercise in navel-gazing is well justified.

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Recent Comments

  • Bob Bailly : Your new mode of working means no face to face interaction yet you call yourself empathetic. How can removing yourself from daily human social interactions and possibly understand what makes other people tick. Research from UCLA suggests messages conveyed face to face are understood primarily by reading body language (57%) and tone of voice (35%), and that words convey only 7%. By interacting only through computer based non-video technology is like weightlifting only using your right forearm.

  • Anna : As a freelancer who spends much of her time on the computer writing, I find that I have a brain which connects empathically to people despite how much time I spend on technology. In fact, I am not happy being immersed daily in what I called 'imposed' social interaction (social interaction brought on by having to interact with co-workers). Such social interaction used to make be egregious, used to make me dislike co-workers, and have a generally negative view on work life. Furthermore, people like me who are generally empathic can 'hide' in our homes and be safe from others while we work; safe from their criticisms and aversions, safe from bullying and harassment. Furthermore, our talents as writers, photographers, or whatever, flourish absolutely under one important condition - freedom. I support moving work to an online domain because I see also how harmful the 9 - 5 is for people; how it drains them, how its endless cacophony of alarm clocks and ringing bells--lunch hours and lunch rooms, forced staff retreats and uncomfortable interactions with bosses--is killing them. I support allowing technology make us more efficient, happier. I support voluntary--not forced--interaction. I support eliminating the workplace altogether and creating NEW modes of working, either from home or through community-based platforms such as outdoor spaces.

  • 5 Ways to Engage With Your Brand Voice - icuc.social : [...] “A strong company voice on social media should emphasize the company’s values, objectives and key differentiators that set it apart from its competitors. These can be expressed in the tone of the communication and the content that is shared with community members and the target audience.The best social media voices are communal, grammatical, dialectical, authentic, original, contextual, relevant, timely, persistent, responsive, helpful, generous and more informal. A company’s social media voice should only be changed if absolutely necessary and should maintain all of these qualities. Any change should be preceded by lots of information explaining the change to community members to ensure they know it is deliberate and that the company isn’t suffering from some form of instability, which jeopardizes relationships.” [@TechAlly, Francis Moran & Associates – via Francis Moran & Associates] [...]

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