We Bring Technology to Market.

Work with us

Putting your assumptions to the test

This is the fourth article in a continuing monthly series chronicling the growth path of Screenreach Interactive, a startup based in Newcastle upon Tyne in England’s North East. Screenreach’s flagship product, Screach, is an interactive digital media platform that allows users to create real-time, two-way interactive experiences between a smart device (through the Screach app) and any content, on any screen or just within the mobile device itself. We invite your feedback.

By Francis Moran and Leo Valiquette

In our last post, we looked at Screenreach Interactive’s recent inroads in the radio and television industries, including its appearance on Popular U.K. television program The Gadget Show at Radio Festival, Europe’s top radio industry event, and its new “experience” for long-running U.K. current affairs program Dispatches.

But making a splash at major industry events and with high profile clients demands one thing – a compelling product. But a compelling product can’t be developed in a vacuum; it must address a clear market demand. As we have emphasized time and again on this blog, marketing and product development must work together from the get go. To quote guest commentator Ronald Weissman, “Great companies constantly test the market, for validation and feedback.”

The team at Screenreach has taken this to heart. With a new version of the Screach app expected to launch in February, every effort is being made to solicit input from beta testers and prospective users. In this post, we’ll look at how Screenreach approaches the beta testing process, what third-party tools it has found to make life easier and the lessons it continues to learn along the way.

Read More

Online communities: the value for startups

 By Alexandra Reid

As a community manager, I admit I am rather biased when it comes to explaining the value of online communities, so I promise to do my best to be both balanced and accurate as I weigh their merits and demerits. If you’re reading this post, you’ve likely already heard the hoopla about how bustling and engaged online communities can be valuable for businesses. What you may not know is how they can be specifically beneficial to you, the entrepreneur in the ever-crucial stages of developing a startup when budgets are low and time is precious.

A common misconception that many people have about social media is that it is free. Sure, the platforms on their own don’t cost a nickel. But if the intention is to use them for business, they require a considerable level of resources, especially human resources required to develop a strategy and then to carry out online activities. You need to have a crystal-clear understanding of your goals and the processes through which you will achieve those goals for your investment in social media to be worthwhile. Trust me, social media is no light undertaking to be considered in passing. Do not idly throw this position on someone who already has 10 other responsibilities just because he or she has a Twitter account. Someone with a firm grasp on how to plan social media activities to achieve business goals should be in charge of building online communities to ensure you do not waste your valuable time, energy, money and reputation on a trial-and-error approach.

Read More

Posted in:

Recent Comments

  • Francis Moran : Hi, Jo. Thanks for the comment. I had hoped to attend the conference but it was sold out. Maybe next year. Not sure if your collaboration comment was directed at me or CCDI. If me, please drop me an email at francis@francis-moran.com and tell me more about what you have in mind.

  • Jo Head : I share your disappointment with the Expo - it was barely reflective of the ambition of the organisers and not at all reflective of the excitement, passion and creativity that I have come to love. I thought I was going to the Expo and booked the conference in error - the biggest & best mistake I have ever made. I feel inspired to see how I can help to deliver the Expo objective and to open the gateway. I enquired as to the export process through the CCDI ( Cape Craft and Design Institute ) whose role it is to promote export - they asked me what I meant by process. Their database (when you can access it) is even more disappointing than the Expo. Is there an opportunity to collaborate?

  • Is your leader a “Rob Ford”? | : [...] – See more at: http://francis-moran.com/startups/is-your-founder-a-rob-ford/#sthash.bX2ARK8k.dpuf [...]

Join us

Events We're Attending:

  • image description
  • image description
  • image description
  • image description
  • image description
  • image description
  • image description