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There are benefits to publicness and they are worth fighting for

By Alexandra Reid

Jeff Jarvis, a widely respected influencer in the media space, spoke at Third Tuesday Ottawa last week about his new book, Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live, the benefits of what he calls “publicness” and why it deserves just as much attention as privacy.

As a self-proclaimed “publicness advocate,” Jarvis says that “in our current privacy mania we are not talking enough about the value of publicness. If we default to private, we risk losing the value of the connections the Internet brings: meeting people, collaborating with them, gathering the wisdom of our crowd, and holding the powerful to public account.” Jarvis believes we have a “right and need to protect our privacy” – to control our information and identities – but also that the conversation and our decisions should include consideration of the value of sharing and linking. Jarvis’s intention is to work towards the protection of what’s public as a public good, and that includes the Internet.

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Facebook’s new features: What B2B businesses need to know

By Alexandra Reid

Mark Zuckerberg rocked the Facebook boat again last week when he introduced a handful of new features that received mixed reactions from the site’s 750 million users.

From expressions of excitement to confusion to outright hatred on blogs, Twitter, LinkedIn, YouTube, as well as mainstream media such as the BBC, it’s clear that Facebook users have become increasingly more vocal with their opinions of the free site. This PCWorld article reveals a number of immediate user reactions to Facebook’s new features, from the blunt and judgmental, “Sucks,” to the pessimistically speculative, “Wonder what is going to replace Facebook,” which suggests that these new features may be just the provocation Google Plus needed to transition users to its platform. But then again, who’s to say Google won’t turn the product in radical new directions in another year, as The Guardian’s Dan Gillmor asked in his intriguing post.  It isn’t all bad though, as one individual, who was featured on MacWorld, tweeted “It’s the ‘Facebook cycle’ – things change, people complain, they get over it and carry on.”

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‘Your name here’ is your brand ambassador, whether you like it or not

By Linda Forrest

Steve Jobs. Mark Zuckerberg. Bill Gates. Jeff Bezos. Mike Lazaridis and Jim Balsillie. Larry Ellison.

I probably don’t need to tell you with what companies these executives are affiliated because they’re such well recognized ambassadors for their respective brands.

Some of these execs, as you likely also know, have had their share of bad press thanks to their behaviour either on or off the record. The media’s fascination with the online indiscretions of an unfortunately named U.S. congressman has reminded all public figures that their activities in the age of social media are never truly private. Leaders’ personas and personalities, good or bad, are tied to their organizations’ reputations in the marketplace.

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OMG! There’s an entrepreneur on campus

This is the 17th article in a continuing series that examines the state of the ecosystem necessary to successfully bring technology to market. Based on dozens of interviews with entrepreneurs, venture capitalists, angel investors, business leaders, academics, tech-transfer experts and policy makers, this series looks at what is working and what can be improved in the go-to-market ecosystem in the United States, Canada and Britain. We invite your feedback.

By Francis Moran and Leo Valiquette

Over the past couple of weeks, we have explored where and how government can facilitate the process of commercialization to help technology entrepreneurs get their products to market. Throughout this series, we have talked about the entrepreneurial right stuff and the value of those soft skills collectively referred to as emotional intelligence.

But where does good old-fashioned formal education fit into all of this? What role does, and should, a person’s alma mater play in the formation of the next generation of entrepreneurs?

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Facebook friends Goldman Sachs and the rich get richer

By Alexandra Reid

Facebook has raised US$500 million from Goldman Sachs and Russian investment firm Digital Sky Technologies, according to the New York Times.

The injection of cash values Facebook at about $50 billion. The social network now has a bigger capitalization than Boeing, at $48.7 billion, and Time Warner, at about $36 billion. The deal has reportedly fueled the U.S. Securities and Exchange Commission’s examination of the growing trade of privately held shares of well-known social networking sites. The concern is that Goldman is planning to craft a “special purpose vehicle” that may be able to dodge the 500-shareholder rule, which requires a company to disclose certain financial information to the public, even if it hasn’t filed for an initial public offering. Through this vehicle, the investment would be managed solely by Goldman and therefore would be considered just one investment, even though it could potentially pool investments from thousands of clients.

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Recent Comments

  • Final Fling in the news and media : [...] 10: Canadian marketing experts blog on Fling taking on the ultimate marketing [...]

  • The best of the web | How to Be Creative (and Why it’s Necessary) : [...] Moran recently likened the current state of content marketing to the early state of radio. Anyone with access to the tools could claim expertise in radio, but as it evolved, it was apparent [...]

  • Francis Moran : Glad you liked the piece, Paul. I don't think you've ever been a client, so you are not directly referenced in any of my examples. But these shortcomings are common afflictions among marketing companies, so the shoe probably fits. :) As for your question about the Ottawa tech community being more marketing savvy? Yes, I believe it is.

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