We Bring Technology to Market.

Work with us

Great articles roundup: Startups, MVP, customer development, content marketing

By Daylin Mantyka

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Mark Suster, PandoDaily, Jason Cohen and MarketingProfs.

How to configure your startup team

Mark Suster, 2x entrepreneur and current VC, has been known to base 70 per cent of his early investments on the team — in an unpredictable market with competitors, funding requirements or PR disasters for example, only great teams will pull through. Suster posts his slide deck on “How to build out your early team” and summarizes the key findings.

Read More

Great articles roundup: Steve Blank, Canadian startups, crowd funding, failure, biases, and advertising

By Alexandra Reid

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Forbes, Financial Post, iNova Capital, Inc., TechCrunch, MediaPost and Canadian Business.

Steve Blank’s most audacious guerilla marketing stunts

Author John Greathouse speaks with Steve Blank — professor, thought leader, author and leader within the Lean Startup Movement — to share his wily and creative feats as a creative marketing entrepreneur.

Read More

Beware the million-dollar cheque!

Associate Peter Hanschke is an Ottawa-based product management specialist. His post is part of our continuing series about the ecosystem necessary to bring technology to market. We welcome your comments.

 

By Peter Hanschke

Startups begin with little to no money. Much of the early development of their product is funded by the owner, by his or her friends and maybe even by an angel. Every dollar is used wisely and focused at the topmost activity. To build the product from concept through to MVP (Minimum Viable Product) and to the point where a small number of customers can use the product, the company has one, maybe two, full- or part-time developers. In some cases the owner pitches in occasionally to help in development or testing.

Young and lean

In such an environment, drive, enthusiasm and the will to succeed fuels the development process. The product takes shape as the development iterations roll by. Occasionally more money is needed to fuel the development engine, which the owner must somehow secure. Without real customers validating the solution, it’s difficult to get significant funding to speed up the development process or build a more enriched product.

Despite the tough times at this stage of the startup, this is in fact a very desirable situation.

Read More

30 considerations for getting tech to market: Part II

This is the 31st article in a continuing series that examines the state of the ecosystem necessary to successfully bring technology to market. Based on dozens of interviews with entrepreneurs, venture capitalists, angel investors, business leaders, academics, tech-transfer experts and policy makers, this series looks at what is working and what can be improved in the go-to-market ecosystem in the United States, Canada and Britain. We invite your feedback.

By Francis Moran and Leo Valiquette

Last week, we began a three-part recap of our Commercialization Ecosystem series with insights and practical advice on securing investment capital and finding champions to help get your technology to market. We continue this week with commercialization out of the university setting, the value of mentor capital and building your startup’s DNA.

Read More

April Roundup: What does it take to get technology to market?

Thank you for being with us for the third month of our new blog. Although a bit late, here is a recap of our posts from April in case you missed them, beginning with, in chronological order, the latest installments in our ongoing series on getting technology to market, The Commercialization Ecosystem, which covered a great swath of topics including lean startups, cultures of risk, the right stuff entrepreneurs need to succeed and other pearls of wisdom.

Read More

Recent Comments

  • James LaPalme : Francis Would not say thrived - but close - in spite of geography. 15ish years ago - a group of similar skilled and experience and capable business folks (sales, channel, alliance, business development) all lived in Canada (Ottawa-Toronto-Waterloo). All except for one stayed - that would be me. Well the guys that went to Silicon Valley have thrived well beyond expectations. The others - Boston, Dallas and EU have done very well - thrived. My survival has been predominately based on CEO's from outside Ontario seeing my value. Best to move on to more receptive fertile ground if ambitious. A successful strategy is to move south do a few years and remove the pure northern business experience then come back - which my experience is very few will.

  • Francis Moran : I'm so glad to see you warming to this idea, Luc. Not that you were ever one of those mindless critics who automatically opposed the proposal; you were properly skeptical and demanding that it contain more of what folks like you and I believed was necessary for success. Looks like the city is listening.

  • Luc Lalande : Hi Francis, thank you for the steady and keen eye on the development of this important project for the City. I share your view that open spaces in the building’s design will be critical components for encouraging spontaneous interactions between people. Integrating such spaces in the Innovation Complex sends the right signals to the community-at-large and not just the local startup ecosystem: everyone is welcomed! With respect to Patti’s comments about the arts sector, it would be worth bringing back to light that the Hintonburg-Mechanicsville area has emerged as the first Arts District in the City of Ottawa, housing many artist studios, performing arts studios, and media groups. While the 7 Bayview located Innovation Complex may cater to the entrepreneurial set, there is still considerable property on these lands that could, one day, be developed and capitalize on the area’s sizable artistic community. But perhaps the open spaces at the Innovation Complex can be equally accommodating for anyone who embraces creativity and entrepreneurship: artists and innovators alike.

Join us

Events We're Attending:

  • image description
  • image description
  • image description
  • image description
  • image description
  • image description
  • image description
  • image description