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The free tools in my social media marketing toolkit — Part 2: Management & measurement

By Alexandra Reid

In my last post, I shared and reviewed my favourite (free) social media monitoring tools that I use regularly to carry out social media marketing strategies on behalf of clients. Today, I reveal the management and measurement tools I use to organize and keep track of the zillions of conversations I monitor daily across multiple channels.

To summarize, these tools are free and therefore great for small businesses and new ventures. However, they are useless if they are not aligned with a sound social media marketing strategy. They are also far from perfect so we must always cross-examine data with information provided by other tools and sometimes even check information manually to ensure everything is accurate.

I decided to combine my favourite management and measurement tools because many of them do both functions. Technically, some of these can be used for monitoring social media as well. At the end of the day, it’s not so much the tools that matter, but how you use them. These are the ones that I’ve found excel, particularly in the management and measurement departments.

Without further ado, here are my favourite social media management and measurement tools:

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Recent Comments

  • Stephen Murray : Interesting article. I am close to finishing a book titled "Davis and Goliath - One Inventor's Struggle with the Mismanagement and Theft of Intellectual Property." Davis in my book is W.R. Davis Engineering. "Goliath" is the Canadian Department of National Defence. The intellectual property is an infrared signature suppression system to protect warships and tactical aircraft from being targetted by heat seeking missiles. I was a public servant co-inventor in this story. As was the case in the biblical story "David and Goliath," Davis did indeed slay Goliath. Davis is wealthy today. The inventors and the Crown got nothing. But the Crown's negligent acts were to blame for most of outcome. Everything that could have gone wrong in the story did go wrong. My book may interest you. Hope to have it published by year end.

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