Welcome to the second post on my journey toward building a mobile app. In my last post, I talked about why I decided to write my own app. In a nutshell, I’ve never had the opportunity to product manage myself through the process of app development, so I thought this would be an interesting exercise. I don’t plan on revealing the nature of my app until the last post, so, until then, I’m charting the process along the way.
By Jesse Rodgers
RIM has had a hard time since Apple’s iPhone came out. Apple did more than bring the world a touch screen and the app store. It took apart the carrier/phone model on which RIM was an absolute genius at building a strong company. Most people focus on feature for feature device comparison but in reality it is what happened behind the scenes that I think hurt RIM the most.
This is the third article in a continuing monthly series chronicling the growth path of Screenreach Interactive, a startup based in Newcastle upon Tyne in England’s North East. Screenreach’s flagship product, Screach, is an interactive digital media platform that allows users to create real-time, two-way interactive experiences between a smart device (through the Screach app) and any content, on any screen or just within the mobile device itself. We invite your feedback.
In our last post, we caught up with Screenreach Interactive founder and CEO Paul Rawlings on his way out the door to attend the Digital Signage Investor Conference in New York. We explored how the company has developed its target markets, including the digital signage, or “out of home advertising,” market.
It has been a busy month for the company since then as it continues to build market share in the digital signage, television and radio industries.
David Weinfeld, Screenreach’s chief strategy officer, is based in New York. He and Rawlings hit the tradeshow floor together to speak with experts in the digital signage industry to deepen their understanding of how best to serve this growing global market.
“The conference really gave us a chance to get into the shoes of the clients we wish to serve,” Weinfeld said. “As a result, we are making some exciting changes to the product that we think will make a significant difference in how useful and appealing it is to advertisers and digital signage operators.”
This is a guest post from investment coach Martin Soorjoo. We welcome your comments.
During the course of writing a book on pitching, I reminded myself of the magical presentation skills of Steve Jobs. I watched his mesmerizing Macworld presentations from start to finish, and read and re-read the text of his insightful and inspirational 2005 Stanford commencement address.
It therefore came as a deep shock to me to find out that, within hours of sending the completed manuscript to my publishers, Jobs had passed away. Having watched his presentations so many times on video recently, he was, in my mind, very much alive.
By Danny Sullivan
The Beeb reports today on an iPhone app designed by Barack Obama’s campaign team. What next?
This article proves again that Apple, for so long cemented in its position as the outright PR leader among technology companies, continues to generate waves of positive ink without even having to try.
If built on any other platform, this would have been just another article about an interesting mobile web app. The headline would have read “Obama targets cell phones to win support” or something similar. If it had been developed on Windows Mobile, do you think the article would credit Microsoft in any way?
Nope, of course not, but because the developers picked the iPhone to roll this out on, the article ends up with iPhone all over it. The casual reader might even think that Apple was behind it. Lovely!
But I’m just envious. It’s great when your PR is self-propagating - but for most of us, there’s a whole lot more work needed to get the ink!
Damn it, Beyoncé: Now all the pundits will say marketing is unnecessary
December 19, 2013 by Francis Moran
It didn’t take long after music megastar Beyoncé dropped her latest release onto Apple iTunes with no advance warning or usual hype-fest for the armchair pundits and marketing deniers to trumpet that marketing was now dead [...]Read more... -
Five keys to your presentation success in 2014
December 18, 2013 by Anil Dilawri
The good news – 2013 was a good year for most businesses. The bad news – most business presentations delivered in 2013 still sucked. Whether it’s an investor pitch, an elevator pitch, a customer update, or an important sales presentation, here are five ideas to help make your presentations remarkable in 2014 [...]Read more... -
Becoming a more successful you in 2014
December 17, 2013 by Leo Valiquette
It’s that time of year again, when pundits and armchair quarterbacks of every stripe offer up their insights on the year past and their predictions for the year to come. This isn’t one of those posts [...]Read more... -
Best of: I’m sick and tired of hearing that Canadians don’t take risks
December 16, 2013 by Francis Moran
This is the next entry in our “Best of” series, in which we venture deep into the vault to replay blog opinion and insight that has withstood the test of time. Today’s post hails from December 2011. We welcome your feedback [...]Read more... -
Great articles roundup: Social media, Gen Y, communications and entrepreneurship
December 13, 2013 by Daylin Mantyka
It’s officially the end of the working week, which means that it’s time for the Friday roundup where we’ve compiled a short list of the top articles we read and loved [...]Read more... -
Would you kill the Fat Man?
December 11, 2013 by Bob Bailly
Over a number of my previous posts, I’ve written a lot about the concepts of Neuromarketing – a predictive model that uses findings from the sciences concerning the brain (neuroscience and psychology) to improve sales and communication skills [...]Read more... -