Welcome to the second post on my journey toward building a mobile app. In my last post, I talked about why I decided to write my own app. In a nutshell, I’ve never had the opportunity to product manage myself through the process of app development, so I thought this would be an interesting exercise. I don’t plan on revealing the nature of my app until the last post, so, until then, I’m charting the process along the way.
By Jesse Rodgers
RIM has had a hard time since Apple’s iPhone came out. Apple did more than bring the world a touch screen and the app store. It took apart the carrier/phone model on which RIM was an absolute genius at building a strong company. Most people focus on feature for feature device comparison but in reality it is what happened behind the scenes that I think hurt RIM the most.
This is the third article in a continuing monthly series chronicling the growth path of Screenreach Interactive, a startup based in Newcastle upon Tyne in England’s North East. Screenreach’s flagship product, Screach, is an interactive digital media platform that allows users to create real-time, two-way interactive experiences between a smart device (through the Screach app) and any content, on any screen or just within the mobile device itself. We invite your feedback.
In our last post, we caught up with Screenreach Interactive founder and CEO Paul Rawlings on his way out the door to attend the Digital Signage Investor Conference in New York. We explored how the company has developed its target markets, including the digital signage, or “out of home advertising,” market.
It has been a busy month for the company since then as it continues to build market share in the digital signage, television and radio industries.
David Weinfeld, Screenreach’s chief strategy officer, is based in New York. He and Rawlings hit the tradeshow floor together to speak with experts in the digital signage industry to deepen their understanding of how best to serve this growing global market.
“The conference really gave us a chance to get into the shoes of the clients we wish to serve,” Weinfeld said. “As a result, we are making some exciting changes to the product that we think will make a significant difference in how useful and appealing it is to advertisers and digital signage operators.”
This is a guest post from investment coach Martin Soorjoo. We welcome your comments.
During the course of writing a book on pitching, I reminded myself of the magical presentation skills of Steve Jobs. I watched his mesmerizing Macworld presentations from start to finish, and read and re-read the text of his insightful and inspirational 2005 Stanford commencement address.
It therefore came as a deep shock to me to find out that, within hours of sending the completed manuscript to my publishers, Jobs had passed away. Having watched his presentations so many times on video recently, he was, in my mind, very much alive.
By Danny Sullivan
The Beeb reports today on an iPhone app designed by Barack Obama’s campaign team. What next?
This article proves again that Apple, for so long cemented in its position as the outright PR leader among technology companies, continues to generate waves of positive ink without even having to try.
If built on any other platform, this would have been just another article about an interesting mobile web app. The headline would have read “Obama targets cell phones to win support” or something similar. If it had been developed on Windows Mobile, do you think the article would credit Microsoft in any way?
Nope, of course not, but because the developers picked the iPhone to roll this out on, the article ends up with iPhone all over it. The casual reader might even think that Apple was behind it. Lovely!
But I’m just envious. It’s great when your PR is self-propagating - but for most of us, there’s a whole lot more work needed to get the ink!
Is your job as social media expert about to become obsolete?
November 28, 2013 by Francis Moran
When radio first came on the scene, getting the little box with its seemingly-magical mechanisms that plucked sound waves out of the air to actually make noise required users to know how radio worked [...]Read more... -
Government policy makers need to be at tech events
November 27, 2013 by Denzil Doyle
One of the best networking opportunities in the Ottawa area is something that is known as Tech Tuesday and is sponsored by Terry Matthews. It is held on the first Tuesday of every month at the Marshes golf course and is basically open to the public [...]Read more... -
What’s in a name?
November 26, 2013 by Leo Valiquette
A company name that is a mashup of the founders’ initials. A company name drawn from the item the first business plan was sketched upon, or where the founder was enjoying a cocktail when they struck upon the idea [...]Read more... -
Great articles roundup: Misfit and millennial entrepreneurs, marketing teams and content marketing
November 22, 2013 by Daylin Mantyka
It’s Friday — which means that it’s time for the great articles weekly roundup. This week. we selected some read-worthy content from Fast Company, Under 30 CEO and Marketing Tech Blog [...]Read more... -
‘They didn’t do any marketing. They just went to SXSW’
November 21, 2013 by Francis Moran
I’d be a semi-rich man if I had a dollar for every time I’ve heard someone point to one of the spectacularly successful companies that have exploded onto the marketplace over the last few years and say, “They didn’t do any marketing. They just …” [...]Read more... -
The facts behind unhappy unpaid inventors
November 20, 2013 by David French
A recent story published by the OTTAWA CITIZEN on November 7, tells of an individual named as an inventor on a patent for foaming alcohol hand rub who feels that he has not received just treatment at the hands of his employer. Here’s the story [...]Read more... -
Entrepreneurship: It isn’t really about the money
November 19, 2013 by Leo Valiquette
It’s Entrepreneurship Week.
There are events aplenty to recognize, celebrate and wax philosophical on what it means to be an entrepreneur, what it takes to be an entrepreneur, and how entrepreneurs should be supported, encouraged and nurtured [...]Read more... -