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January roundup: What does it take to bring technology to market?

This week marked the one-year anniversary of our new blog. We thank you for being with us and participating in our conversations, which covered a whole host of technology marketing issues.

Last month, we offered new counsel for startups from startup founders themselves. Screenreach, Host Analytics, CommentAir, Genevolve and NanoScale all weighed in on the specific issues that all entrepreneurs should be aware of, including the importance of strong teams, ways to overcome the status quo, how to ensure your product meets a specific market demand, attracting a flagship customer, and how to bring to market a compelling product that is protected by a rigorous intellectual property strategy.

We also explored the benefits that could come from industry and academia working together, what an IP coordinator should know and tribes in a techno world. Of course, this list just scrapes the surface. Read ahead for more.

January 3: When selling yourself as faster and cheaper is no longer enough: Part 2 by Francis Moran & Leo Valiquette

January 10: Putting your assumptions to the test by Francis Moran & Leo Valiquette

January 18: Wanted: Partners willing to take a leap of faith by Francis Moran & Leo Valiquette

January 23: What an IP coordinator should know: Are we getting value for our money? by David French

January 25: Dealing with the devilish details by Francis Moran & Leo Valiquette

January 30: Preparing for a major offensive by Francis Moran & Leo Valiquette

January 31: You really can achieve great things when industry, academia work together by Jason Flick

And on a related note…

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The impact of infographics on marketing, journalism

By Linda Forrest

As a marketer and as a consumer of vast quantities of media, I couldn’t help but notice the surge in the use of infographics by my fellow marketers and the media in recent months. This has inspired quite a debate about whether the rise of the infographic signals the end of journalism as we know it.

What are infographics?

According to Wikipedia, “Information graphics or infographics are graphic visual representations of information, data or knowledge.” In a recent Mashable article, “How marketers can get more from infographics,” the author, Laura Hampton, added the following worthwhile addendum to that definition:

…infographics can communicate just about anything, so long as it’s engaging, relevant and more compelling as an image than as pure text.

Infographics come in a variety of formats, too. Layout, orientation and styling are limited only by the creativity of the designer. We’re even starting to see the rise of “infomotion” — infographics with moving elements and interactivity that further engage the audience.

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