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Google is your homepage: Startup steps to SEO

By Alexandra Reid

To break the ice at a recent IABC Ottawa event that dealt with measuring online marketing, Alex Langshur, President of PublicInsite, displayed the Google homepage on an overhead and asked the audience what it was. People shouted out the obvious answers like, “That’s Google of course,” and, “It’s a search engine,” but no one was able to provide Langshur the answer he was looking for. “Google is your home page,” he said. “These days, it is all about search.”

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  • Stephen Murray : Interesting article. I am close to finishing a book titled "Davis and Goliath - One Inventor's Struggle with the Mismanagement and Theft of Intellectual Property." Davis in my book is W.R. Davis Engineering. "Goliath" is the Canadian Department of National Defence. The intellectual property is an infrared signature suppression system to protect warships and tactical aircraft from being targetted by heat seeking missiles. I was a public servant co-inventor in this story. As was the case in the biblical story "David and Goliath," Davis did indeed slay Goliath. Davis is wealthy today. The inventors and the Crown got nothing. But the Crown's negligent acts were to blame for most of outcome. Everything that could have gone wrong in the story did go wrong. My book may interest you. Hope to have it published by year end.

  • Dan Rather’s Words of Wisdom for the PR profession | Return On Reputation : [...] that you are serving a higher purpose than just serving your clients – you are serving public interest and our nation’s [...]

  • 12 Types Of Digital Media You May Not Have Considered Using For Business : [...] and trying to adequately describe it may end up in a 2000 word essay. Hence, we’ll go with Maurice Smith‘s definition, which claims that digital media as content that flows through computer [...]

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