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Google is your homepage: Startup steps to SEO

By Alexandra Reid

To break the ice at a recent IABC Ottawa event that dealt with measuring online marketing, Alex Langshur, President of PublicInsite, displayed the Google homepage on an overhead and asked the audience what it was. People shouted out the obvious answers like, “That’s Google of course,” and, “It’s a search engine,” but no one was able to provide Langshur the answer he was looking for. “Google is your home page,” he said. “These days, it is all about search.”

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