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The benefits and detriments of Google Plus brand pages

By Alexandra Reid

As many of you probably already know, Google Plus finally rolled out brand pages this week. Upon first review, brand pages look very similar to Facebook pages, but a closer look reveals added benefits that will help businesses make closer connections with their supporters.

I’ve read lots of articles this week about whether or not businesses should create a brand page right away. Google Plus has been growing at an astounding rate, hitting 20 million users by its first weekend, and millions have joined since. Google Plus is now the fastest growing social network, already boasting 40 million users and attracting large enterprises including Pepsi, Toyota, H&M, CNN and the Dallas Cowboys. As Business 2 Community puts it, “Facebook may be at the center of the social world, but Google is positioned firmly at the center of the business world.” For these reasons, and because of its unique features, I think businesses should begin establishing their presence on the channel as soon as possible.

Google Plus brand pages are similar to Facebook in both appearance and layout, but some publications, such as Wired, have argued that Google Plus trumps Facebook, and even Twitter, in functionality.

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Facebook’s new features: What B2B businesses need to know

By Alexandra Reid

Mark Zuckerberg rocked the Facebook boat again last week when he introduced a handful of new features that received mixed reactions from the site’s 750 million users.

From expressions of excitement to confusion to outright hatred on blogs, Twitter, LinkedIn, YouTube, as well as mainstream media such as the BBC, it’s clear that Facebook users have become increasingly more vocal with their opinions of the free site. This PCWorld article reveals a number of immediate user reactions to Facebook’s new features, from the blunt and judgmental, “Sucks,” to the pessimistically speculative, “Wonder what is going to replace Facebook,” which suggests that these new features may be just the provocation Google Plus needed to transition users to its platform. But then again, who’s to say Google won’t turn the product in radical new directions in another year, as The Guardian’s Dan Gillmor asked in his intriguing post.  It isn’t all bad though, as one individual, who was featured on MacWorld, tweeted “It’s the ‘Facebook cycle’ – things change, people complain, they get over it and carry on.”

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Social media predictions for 2012

By Alexandra Reid

It’s still the summer and the New Year seems a long way off, but while we’ve all been enjoying these nice manageable months, strenuous September has crept up and now lurks around the corner. This may be your best time to start thinking ahead about how to realign your social media strategy to stay competitive in the coming year.

It’s prep time, and for us social media professionals, that means looking at research and trends to predict where the social media engine will go and ensure we all stay on board. To make the most accurate predictions, I have taken into account projections made in the past as well as the most recent information I can find on the subject, adding my own interpretations based, in some cases, on my own experiences.

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Google Plus could revolutionize the social media landscape, if it listens to early adopters

By Alexandra Reid

Google Plus is all the rave, but will it eventually experience the same outcome as Wave? Bloggers and social media enthusiasts are clearly excited about the new platform, dissecting, praising and criticizing its features and debating whether it will ever seek to compete with Facebook or if it will flounder like Google’s other attempts to penetrate the social media marketplace.

It is estimated that Google Plus will grow to 20 million users by the end of the weekend and that the current user base has already surpassed the 10 million mark. It has also grown at an astonishing rate, with a 350-percent increase in users in just six days.

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Recent Comments

  • Final Fling in the news and media : [...] 10: Canadian marketing experts blog on Fling taking on the ultimate marketing [...]

  • The best of the web | How to Be Creative (and Why it’s Necessary) : [...] Moran recently likened the current state of content marketing to the early state of radio. Anyone with access to the tools could claim expertise in radio, but as it evolved, it was apparent [...]

  • Francis Moran : Glad you liked the piece, Paul. I don't think you've ever been a client, so you are not directly referenced in any of my examples. But these shortcomings are common afflictions among marketing companies, so the shoe probably fits. :) As for your question about the Ottawa tech community being more marketing savvy? Yes, I believe it is.

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