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February roundup: What does it take to get technology to market?

By Leo Valiquette

It may have been a short month, by we still pulled together in February a rich lineup of content for marketers, entrepreneurs and investors alike. Hot topics included how not to do customer service, what’s to love and hate about technology marketing, the root causes of the so-called Series A crunch and the risks of “mentor whiplash.”

In case you missed any of it, here is a handy recap of our posts, as ranked by the enthusiasm of our readers:

Feb. 5: Is the ‘last mile’ of sales automation keeping your reps from closing more business?, by Jeff Campbell

Feb. 7: The trouble with mentors is…, by Francis Moran

Feb. 21: 6 little things that tell your customers you don’t care, by Linda Moran and Francis Moran

Feb. 25: Ego capital and the ‘Series A Crunch’, by Ronald Weissman

Feb. 13: Getting to the point in drafting a patent application, by David French

Feb. 20: The traditional corporate presentation is dead!, by Anil Dilawri

Feb. 27: You just never know where a story is going to stick, by Leo Valiquette

Feb. 6: Does your business suffer from multiple personalities?, by Leo Valiquette

Feb. 11: Do you have the key ingredients for an effective board?, by Denzil Doyle

Feb. 26: App development today demands a three-in-one approach, by Peter Hanschke

Feb. 14: Why I heart tech marketing, by Francis Moran

Feb. 28: Why I hate tech marketing, by Francis Moran

Feb. 19: Do your PR people suffer from telephobia?, by Leo Valiquette

Image: February2013CalendarPrintable.com

Great articles roundup: entrepreneurship, crowdfunding, investment, marketing, and growth

By Alexandra Reid

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are The Kernel, Both Sides of the Table, Venture Village, Business Insider and Financial Post.

Some entrepreneurs are more equal than others

Social decadence and a poisonous educational culture in the West is fooling a generation of young people into thinking they can pen runaway entrepreneurial success stories. But they can’t, writes Milo Yiannopoulos.

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Commercializing research in Scotland

By Maurice Smith

It has been nearly 20 years since Scottish Enterprise, then a fairly new economic agency, launched an inquiry into Scotland’s comparatively low business birth rate.

In 1993 the talk was all about improving access to finance, encouraging university spin-outs and challenging a culture that was seen to be risk averse and over dependent on jobs from big employers, public and private.

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Great articles roundup: VC, mentorship, neuroscience, media convergence, innovation, entrepreneurship and the ugly stepchild

By Alexandra Reid

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Fast Company, Entrepreneur, Forbes, David Meerman Scott, Harvard Business Review, Guardian and Wired.

Why most venture-backed companies fail

The current VC model is a play on probability. But this author says this “numbers game” theory, where some will win and some will lose, is not an acceptable approach, especially when fund managers’ fees can reach in the millions while investments may result in massive losses.

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Great articles roundup: Internet governance, crappy startups, great products, iteration, market demand, women VCs and CMOs

By Alexandra Reid

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are The Globe and Mail, Read Write, Mark Evans, The Wall Street Journal, VentureBeat, Harvard Business Review, and Forbes.

Governing the web (and everything else)

The governance of the Internet ain’t broken, so don’t fix it, says Don Tapscott.

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Recent Comments

  • Final Fling in the news and media : [...] 10: Canadian marketing experts blog on Fling taking on the ultimate marketing [...]

  • The best of the web | How to Be Creative (and Why it’s Necessary) : [...] Moran recently likened the current state of content marketing to the early state of radio. Anyone with access to the tools could claim expertise in radio, but as it evolved, it was apparent [...]

  • Francis Moran : Glad you liked the piece, Paul. I don't think you've ever been a client, so you are not directly referenced in any of my examples. But these shortcomings are common afflictions among marketing companies, so the shoe probably fits. :) As for your question about the Ottawa tech community being more marketing savvy? Yes, I believe it is.

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