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The allure of building enterprise products

By Jesse Rodgers

There is no doubt that enterprise software is currently in fashion.

That’s because in enterprise software there are big problems, bigger data, and bigger budgets where you don’t need to find millions or even thousands of customers to build a business.

Take Workday, for example, that is estimated to have $500 million in ‘bookings this year’ on just 310 customers.

I see three key things that are currently driving opportunity in this space:

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Great articles roundup: Content marketing, rebranding, journalism, social media, and team building

By Alexandra Reid

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are MarketingSherpa, Fast Company, MarketingProfs, SocialTimes, and Jeremiah Owyang.

Content marketing: 3 tips from the trenches

Short and sweet, MarketingSherpa provides three content marketing gems in this post.

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Great articles roundup: innovation, media coverage, overly optimistic entrepreneurs, press releases, Facebook and automation

By Alexandra Reid

As a regular feature, we provide our readers with a roundup of the best articles we have read in the past week. On the podium this week are Read Write Web, The Globe and Mail, All Things D, Small Business Trends, Social Media Examiner and ClickZ.

Why venture capital no longer defines innovation

Today’s venture capital deal flow to innovative new companies looks a lot like a fat man trying to squeeze into a slim Italian suit — it just doesn’t fit. The new shape of innovation is a lot more inclusive of new approaches and sources of startup funding. Author Michael Tchong explains what that might look like.

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The importance of developing a social media image strategy

By Alexandra Reid

Collection of imagesHumans have used images to tell stories for millennia, beginning with the rock art, tree carvings, and even tattoos of our ancient ancestors. Since the birth of the practice, marketers have used images as a powerful communications method for company branding and to influence the purchasing decisions of other businesses as well as mass populations of people. It should therefore come as no surprise that images have recently risen as a focal point in our most modern communications practices.

There’s no doubt that social media is becoming more visual. The rise of Pinterest, new developments at Vimeo, the domination of YouTube, the proliferation of new image sharing tools, and Facebook’s new Timeline developments and recent acquisition of Instagram demonstrate that social sites are both acknowledging and encouraging a more visual web.

As Social Media B2B explains, “Facebook already told us that photos and videos are the most important types of content because they encourage the most engagement.”

“In a general sense, (Facebook’s) acquisition (of Instagram) on the heels of the dramatic growth of Pinterest in the last few months is a massive reflection of just how fast the Social-Stream is becoming visual in nature, meaning evolving social engagement driven purely around visual media, not text — and just how valuable that will inevitably be to every major participant in the social media landscape,” Michael Downing, founder and CEO of social video service Tout, told ReadWriteWeb. “This is a huge endorsement of the shift to the visual web and visual conversation in a social media framework.”

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Preparing for a major offensive

This is the next article in a continuing monthly series chronicling the growth path of NanoScale Corporation, a growing nanotechnology company based in Manhattan, KS that is commercializing various advanced materials and compounds for improving indoor air quality, removing pollutants, and containing and neutralizing hazardous chemicals.

By Francis Moran and Leo Valiquette

When we introduced NanoScale Corporation a month ago, we talked about how the company is faced with the challenge of expanding into a conservative market wary of new products or technologies which represent a significant departure from the tried and true.

That market is the civilian disaster restoration market, where contractors work to repair, remediate and decontaminate commercial and residential properties damaged by fire, storms, water, sewer backups and mould. In North America alone, this market is worth hundreds of billions of dollars. It is a steady market sheltered from general economic volatility given that disasters and accidents happen all the time and the cost of restoration is typically covered by an insurer.

Over the past year, NanoScale has focused on laying the groundwork for a strong market push in 2012. In this post, we will explore, with marketing director Kyle Knappenberger, how the company plans to move forward over the next 12 months and overcome what can often be a new market entrant’s greatest competitive threat – the status quo.

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Recent Comments

  • Final Fling in the news and media : [...] 10: Canadian marketing experts blog on Fling taking on the ultimate marketing [...]

  • The best of the web | How to Be Creative (and Why it’s Necessary) : [...] Moran recently likened the current state of content marketing to the early state of radio. Anyone with access to the tools could claim expertise in radio, but as it evolved, it was apparent [...]

  • Francis Moran : Glad you liked the piece, Paul. I don't think you've ever been a client, so you are not directly referenced in any of my examples. But these shortcomings are common afflictions among marketing companies, so the shoe probably fits. :) As for your question about the Ottawa tech community being more marketing savvy? Yes, I believe it is.

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