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New OCRI CEO shares his vision: Conclusion

By Francis Moran and Leo Valiquette

In Part 1 we spoke with Bruce Lazenby, who is less than three months into his new job as president and CEO of OCRI. These days, the only constant is change as the organization works to remake a tarnished image under new leadership, with the support of a mayor whose election platform focused heavily on boosting economic development throughout the region.

Lazenby acknowledged how OCRI has fallen short in terms of serving the needs of young entrepreneurs, the need to better work with this group, and how it must engage with the broader community. We spoke about a new culture of collaboration with other stakeholders across the city, such as the universities and privately run business incubators, and the long overdue launch of Ottawa’s first accelerator centre.

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New OCRI CEO shares his vision: Part 1

By Francis Moran and Leo Valiquette

It’s fairly safe to say that I struck a loud chord with my post of a few weeks ago that took Ottawa’s major economic development agency to task for preferring cheerleading from the sidelines to playmaking that would actually move the ball down the field. It wasn’t quite the best-read post of all time; it ran on American Thanksgiving, a day that saw our blog lose most of our south-of-the-border readers who typically account for about one-third of our daily visitors. But it did garner one of the highest PostRank scores of all time, a yardstick that measures levels of engagement — comments, tweets and the like — around posts. With the exception of comments from the new OCRI CEO and from the head of OCRI’s marketing agency of record — neither of whom is exactly what you might call a dispassionate observer — every comment, tweet and other reaction I received applauded my characterisation and concurred with it. Some went even further with my analogy, with, for example, one widely involved local angel investor telling me yesterday that far from simply standing on the sidelines cheering, OCRI has often stepped onto the field to take the ball away and out of play from entrepreneurs and others who are trying to score real goals for the technology sector in this community.

In a long telephone chat the day after my post ran, new OCRI CEO Bruce Lazenby didn’t argue with much of what I had written. Indeed, he told me, in the two weeks between the time he knew he was taking on the job and the time it was publicly announced, he conducted what he called some “mystery shopping,” asking people far and wide in the community what they thought of OCRI. “You must have been just appalled by what you heard,” I said, and he didn’t disagree. Nor did he disagree with my statement that OCRI was “a terribly tarnished brand.”

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Recent Comments

  • Stephen Murray : Interesting article. I am close to finishing a book titled "Davis and Goliath - One Inventor's Struggle with the Mismanagement and Theft of Intellectual Property." Davis in my book is W.R. Davis Engineering. "Goliath" is the Canadian Department of National Defence. The intellectual property is an infrared signature suppression system to protect warships and tactical aircraft from being targetted by heat seeking missiles. I was a public servant co-inventor in this story. As was the case in the biblical story "David and Goliath," Davis did indeed slay Goliath. Davis is wealthy today. The inventors and the Crown got nothing. But the Crown's negligent acts were to blame for most of outcome. Everything that could have gone wrong in the story did go wrong. My book may interest you. Hope to have it published by year end.

  • Dan Rather’s Words of Wisdom for the PR profession | Return On Reputation : [...] that you are serving a higher purpose than just serving your clients – you are serving public interest and our nation’s [...]

  • 12 Types Of Digital Media You May Not Have Considered Using For Business : [...] and trying to adequately describe it may end up in a 2000 word essay. Hence, we’ll go with Maurice Smith‘s definition, which claims that digital media as content that flows through computer [...]

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