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The benefits and detriments of Google Plus brand pages

By Alexandra Reid

As many of you probably already know, Google Plus finally rolled out brand pages this week. Upon first review, brand pages look very similar to Facebook pages, but a closer look reveals added benefits that will help businesses make closer connections with their supporters.

I’ve read lots of articles this week about whether or not businesses should create a brand page right away. Google Plus has been growing at an astounding rate, hitting 20 million users by its first weekend, and millions have joined since. Google Plus is now the fastest growing social network, already boasting 40 million users and attracting large enterprises including Pepsi, Toyota, H&M, CNN and the Dallas Cowboys. As Business 2 Community puts it, “Facebook may be at the center of the social world, but Google is positioned firmly at the center of the business world.” For these reasons, and because of its unique features, I think businesses should begin establishing their presence on the channel as soon as possible.

Google Plus brand pages are similar to Facebook in both appearance and layout, but some publications, such as Wired, have argued that Google Plus trumps Facebook, and even Twitter, in functionality.

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Recent Comments

  • Phil : I agree, but I think that the author missed one of the elephants in that room.. Those SR&ED claims are substantiated by technical people, but they are verified not by engineers, but to a large degree by.. BUREAUCRATS, indifferent officials. If an engineer/researcher want's to make a 'paper claim' and get back real money, it is not only very difficult for an official to check whether this claim is real expense on a real reasearch risk or just a legal loop-hole to cut the taxes, but it's also not quite motivating for that official to do so - he is not a professional in that field, so for him the main thing is that the field form looks like it is supposed to look. So the system can just produce lots of houses of cards on the one hand, and to breed the culture of fictitious engineering and research on the other hand. So the whole story is not only about marketers but also about those very technical people who make and spruce up those claims.

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