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Making measurement work for communications professionals

By Caroline Kealey

Some words are hard to love, and I have to concede that “data” is one of them. It doesn’t have any magic that makes the heart of a strategic communicator beat faster. But really, it’s so important that we should all learn to love it a little. Why? Because it’s indispensible to evaluating communications success – and to demonstrating your own contribution as a strategic communicator.

Let’s face it — as a communicator you barely have the time, let alone the budget, to measure your communications activities. Yet, your senior management team is constantly asking for data on return on investment and the evidence that communications has demonstrated a meaningful result.

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The impact of infographics on marketing, journalism

By Linda Forrest

As a marketer and as a consumer of vast quantities of media, I couldn’t help but notice the surge in the use of infographics by my fellow marketers and the media in recent months. This has inspired quite a debate about whether the rise of the infographic signals the end of journalism as we know it.

What are infographics?

According to Wikipedia, “Information graphics or infographics are graphic visual representations of information, data or knowledge.” In a recent Mashable article, “How marketers can get more from infographics,” the author, Laura Hampton, added the following worthwhile addendum to that definition:

…infographics can communicate just about anything, so long as it’s engaging, relevant and more compelling as an image than as pure text.

Infographics come in a variety of formats, too. Layout, orientation and styling are limited only by the creativity of the designer. We’re even starting to see the rise of “infomotion” — infographics with moving elements and interactivity that further engage the audience.

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Recent Comments

  • James LaPalme : Francis Would not say thrived - but close - in spite of geography. 15ish years ago - a group of similar skilled and experience and capable business folks (sales, channel, alliance, business development) all lived in Canada (Ottawa-Toronto-Waterloo). All except for one stayed - that would be me. Well the guys that went to Silicon Valley have thrived well beyond expectations. The others - Boston, Dallas and EU have done very well - thrived. My survival has been predominately based on CEO's from outside Ontario seeing my value. Best to move on to more receptive fertile ground if ambitious. A successful strategy is to move south do a few years and remove the pure northern business experience then come back - which my experience is very few will.

  • Francis Moran : I'm so glad to see you warming to this idea, Luc. Not that you were ever one of those mindless critics who automatically opposed the proposal; you were properly skeptical and demanding that it contain more of what folks like you and I believed was necessary for success. Looks like the city is listening.

  • Luc Lalande : Hi Francis, thank you for the steady and keen eye on the development of this important project for the City. I share your view that open spaces in the building’s design will be critical components for encouraging spontaneous interactions between people. Integrating such spaces in the Innovation Complex sends the right signals to the community-at-large and not just the local startup ecosystem: everyone is welcomed! With respect to Patti’s comments about the arts sector, it would be worth bringing back to light that the Hintonburg-Mechanicsville area has emerged as the first Arts District in the City of Ottawa, housing many artist studios, performing arts studios, and media groups. While the 7 Bayview located Innovation Complex may cater to the entrepreneurial set, there is still considerable property on these lands that could, one day, be developed and capitalize on the area’s sizable artistic community. But perhaps the open spaces at the Innovation Complex can be equally accommodating for anyone who embraces creativity and entrepreneurship: artists and innovators alike.

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