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The benefits and detriments of Google Plus brand pages

By Alexandra Reid

As many of you probably already know, Google Plus finally rolled out brand pages this week. Upon first review, brand pages look very similar to Facebook pages, but a closer look reveals added benefits that will help businesses make closer connections with their supporters.

I’ve read lots of articles this week about whether or not businesses should create a brand page right away. Google Plus has been growing at an astounding rate, hitting 20 million users by its first weekend, and millions have joined since. Google Plus is now the fastest growing social network, already boasting 40 million users and attracting large enterprises including Pepsi, Toyota, H&M, CNN and the Dallas Cowboys. As Business 2 Community puts it, “Facebook may be at the center of the social world, but Google is positioned firmly at the center of the business world.” For these reasons, and because of its unique features, I think businesses should begin establishing their presence on the channel as soon as possible.

Google Plus brand pages are similar to Facebook in both appearance and layout, but some publications, such as Wired, have argued that Google Plus trumps Facebook, and even Twitter, in functionality.

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Google Plus could revolutionize the social media landscape, if it listens to early adopters

By Alexandra Reid

Google Plus is all the rave, but will it eventually experience the same outcome as Wave? Bloggers and social media enthusiasts are clearly excited about the new platform, dissecting, praising and criticizing its features and debating whether it will ever seek to compete with Facebook or if it will flounder like Google’s other attempts to penetrate the social media marketplace.

It is estimated that Google Plus will grow to 20 million users by the end of the weekend and that the current user base has already surpassed the 10 million mark. It has also grown at an astonishing rate, with a 350-percent increase in users in just six days.

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Recent Comments

  • Bob Bailly : Your new mode of working means no face to face interaction yet you call yourself empathetic. How can removing yourself from daily human social interactions and possibly understand what makes other people tick. Research from UCLA suggests messages conveyed face to face are understood primarily by reading body language (57%) and tone of voice (35%), and that words convey only 7%. By interacting only through computer based non-video technology is like weightlifting only using your right forearm.

  • Anna : As a freelancer who spends much of her time on the computer writing, I find that I have a brain which connects empathically to people despite how much time I spend on technology. In fact, I am not happy being immersed daily in what I called 'imposed' social interaction (social interaction brought on by having to interact with co-workers). Such social interaction used to make be egregious, used to make me dislike co-workers, and have a generally negative view on work life. Furthermore, people like me who are generally empathic can 'hide' in our homes and be safe from others while we work; safe from their criticisms and aversions, safe from bullying and harassment. Furthermore, our talents as writers, photographers, or whatever, flourish absolutely under one important condition - freedom. I support moving work to an online domain because I see also how harmful the 9 - 5 is for people; how it drains them, how its endless cacophony of alarm clocks and ringing bells--lunch hours and lunch rooms, forced staff retreats and uncomfortable interactions with bosses--is killing them. I support allowing technology make us more efficient, happier. I support voluntary--not forced--interaction. I support eliminating the workplace altogether and creating NEW modes of working, either from home or through community-based platforms such as outdoor spaces.

  • 5 Ways to Engage With Your Brand Voice - icuc.social : [...] “A strong company voice on social media should emphasize the company’s values, objectives and key differentiators that set it apart from its competitors. These can be expressed in the tone of the communication and the content that is shared with community members and the target audience.The best social media voices are communal, grammatical, dialectical, authentic, original, contextual, relevant, timely, persistent, responsive, helpful, generous and more informal. A company’s social media voice should only be changed if absolutely necessary and should maintain all of these qualities. Any change should be preceded by lots of information explaining the change to community members to ensure they know it is deliberate and that the company isn’t suffering from some form of instability, which jeopardizes relationships.” [@TechAlly, Francis Moran & Associates – via Francis Moran & Associates] [...]

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