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The benefits and detriments of Google Plus brand pages

By Alexandra Reid

As many of you probably already know, Google Plus finally rolled out brand pages this week. Upon first review, brand pages look very similar to Facebook pages, but a closer look reveals added benefits that will help businesses make closer connections with their supporters.

I’ve read lots of articles this week about whether or not businesses should create a brand page right away. Google Plus has been growing at an astounding rate, hitting 20 million users by its first weekend, and millions have joined since. Google Plus is now the fastest growing social network, already boasting 40 million users and attracting large enterprises including Pepsi, Toyota, H&M, CNN and the Dallas Cowboys. As Business 2 Community puts it, “Facebook may be at the center of the social world, but Google is positioned firmly at the center of the business world.” For these reasons, and because of its unique features, I think businesses should begin establishing their presence on the channel as soon as possible.

Google Plus brand pages are similar to Facebook in both appearance and layout, but some publications, such as Wired, have argued that Google Plus trumps Facebook, and even Twitter, in functionality.

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Google Plus could revolutionize the social media landscape, if it listens to early adopters

By Alexandra Reid

Google Plus is all the rave, but will it eventually experience the same outcome as Wave? Bloggers and social media enthusiasts are clearly excited about the new platform, dissecting, praising and criticizing its features and debating whether it will ever seek to compete with Facebook or if it will flounder like Google’s other attempts to penetrate the social media marketplace.

It is estimated that Google Plus will grow to 20 million users by the end of the weekend and that the current user base has already surpassed the 10 million mark. It has also grown at an astonishing rate, with a 350-percent increase in users in just six days.

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