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Why you should build your startup to sell like Radian6

By Alexandra Reid

The acquisition of the social media-monitoring platform Radian6 by enterprise cloud computing company Salesforce for $326 million made headlines this week as a major win for the Canadian venture capital and startup community.

Radian6 is a prime example of how a startup can be successful by establishing itself as a leader in a relatively unknown and risky space. Social media monitoring platforms are still far from perfect and were in their infancy when Radian6 entered the market. The huge acquisition also supports the argument that entrepreneurs should build their companies to sell, even if they haven’t the slightest ambition to do so.

Allow me to elaborate.

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