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The vital role of social media in a changing B2B revenue cycle

By Alexandra Reid

With the rise of social media, today’s B2B sales landscape is more complex than ever before. There are hundreds of social media channels. Within them, a vast number of conversations are taking place, from short greetings to passionate discussions about businesses and their products, new social and technology trends, even what people had for breakfast.

The process of digging through these conversations, uncovering qualified leads, developing them into prospects and closing sales through social media is becoming even more complicated as revenue cycles shorten and large sales become less frequent in a struggling economy.

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  • The best of the web | How to Be Creative (and Why it’s Necessary) : [...] Moran recently likened the current state of content marketing to the early state of radio. Anyone with access to the tools could claim expertise in radio, but as it evolved, it was apparent [...]

  • Francis Moran : Glad you liked the piece, Paul. I don't think you've ever been a client, so you are not directly referenced in any of my examples. But these shortcomings are common afflictions among marketing companies, so the shoe probably fits. :) As for your question about the Ottawa tech community being more marketing savvy? Yes, I believe it is.

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