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The vital role of social media in a changing B2B revenue cycle

By Alexandra Reid

With the rise of social media, today’s B2B sales landscape is more complex than ever before. There are hundreds of social media channels. Within them, a vast number of conversations are taking place, from short greetings to passionate discussions about businesses and their products, new social and technology trends, even what people had for breakfast.

The process of digging through these conversations, uncovering qualified leads, developing them into prospects and closing sales through social media is becoming even more complicated as revenue cycles shorten and large sales become less frequent in a struggling economy.

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Recent Comments

  • The Future of A&R – Walabe : [...] http://francis-moran.com/marketing-strategy/top-10-questions-every-strategic-communicator-should-ask... [...]

  • Traditional Marketing is Dead – Long Live Bikini Waxer Marketing | Scalexl : [...] pointed out by Alexandra Reid on the Francis Moran website content marketing is becoming more and more like journalism. So, it is not just about the content, [...]

  • It’s Summertime…and the Networking is Easy? | THE MERRAINE BRAIN : [...] In fact, summer is perhaps one of the times least used to network, yet at the same time has shown to be the most productive time to network. People tend to be in a brighter mood compared to during the gloomy winters-especially where I am from in England! Networking needs to be fun and not approached as another chore, like mowing the lawn. (http://francis-moran.com/marketing-strategy/social-media-strategy-why-meeting-in-the-real-world-matt...) [...]

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