By Daylin Mantyka
As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are ventureburn, Marketo, 451 Marketing, Silicon Valley Business Journal, and Startup Professional Musings.
Michelle Atagana talks about the Series A Crunch and whether or not it applies to the African Venture Capital scene. She goes on to say that the so-called crunch might even be good for Silicon Valley.
Dayna Rothman, content marketer, talks about the importance of writing, business and marketing skills when it comes to the best content marketers.
Social media is most often used by brands to engage with fans, build an audience, conduct research and even generate sales, but it rarely is mentioned in terms of search engine optimization.
An apocalypse is poised to sweep through Silicon Valley, obliterating hundreds of new companies and evaporating hundreds of millions of dollars of angel investor cash. Cromwell Schubarth & Greg Baumann look at the role of crowdfunding in Silicon Valley and whether or not it poses a threat to the investment industry at hand.
“Being unique doesn’t make you money. Execution, network, and a product that truly helps someone with their pain with as little friction, are what make the dough,” says Keith Ng, co-founder of gamification site, Gametize.
The entrepreneur’s challenge is to effectively communicate their value proposition. Marty Zwilling summarizes 10 basic principles for telling the right story, at the right time, and telling it right. He draws upon the wisdom of business colleague Peter Guber in his book, “Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story.”