Great articles roundup: Product-Market Fit, fundraising, content marketing, mentorship and social media

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By Daylin Mantyka

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Version One Ventures, Ventureburn, MarketingProfs, Techvibes and SmartBlog on Social Media.

Does your product pass the toothbrush test?

Are the products you are building important enough that people will use them at least twice a day? Boris Wertz of Version One Ventures uses the toothbrush as a metaphor for user engagement. He states that “High repeat usage = large potential business.”

Off to chat to a VC? Here are 10 things you need to do first

A lot of very very smart, experienced investors have put several “must read” guides out there over the last few years on how to get their attention. e27 reminds us of some of the most important tips when wooing VCs.

The Ethics War Over Sponsored Content: Marketers Know Better Than Journalists How This Battle Will End

Sponsored content appears to be a much-needed boon for publishers and advertisers but it’s also is sending many traditional journalists into an ethical tizzy. Scott Baradell asks what the fuss is all about, summarizes the history of sponsored content and looks into who will win the sponsored content debate.

Note to Startups: Not All Mentors are Created Equal

Ian MacKinnon dives into mentorship and talks about the various types to be grateful for and/or weary of. “Mentors get part marks for shining a spotlight on problems but a great mentor gets full marks for suggesting a way to fix it.” (See also “The trouble with mentors is…”)

From #SXSW: Thinking like a psychologist to measure social media efforts

Bilal Kaiser summarizes Kate Niederhoffer’s panel at SXSW Interactive on the topic of  “Measuring Social: The Inchworm & the Nightingale.” The panel featured Dr. Sam Gosling, a social scientist and professor of psychology at the University of Texas at Austin, and Ken Cho, chief strategy officer and co-founder of Spredfast. Read on to learn more about their conversation.

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