Community manager: A job title or a state of mind?

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By Leo Valiquette

Over at ReadWriteWeb, there’s an interesting discussion underway about the concept of a “community manager” and the need for this entity early on at a startup company.

The question, however, is whether this job description is simply an extension of the PR department or a separate, if complimentary, position. In addition, in the early days of a startup, how much money should be devoted to this kind of role when cash is scarce and the company founder should be taking a leading role in cultivating the company’s community?

If you look at any component of a comprehensive and strategic public relations strategy, having a person dedicated to a particular role or set of responsibilities is definitely more effective than a scattergun approach in which one person is challenged to wear several different hats. In addition, how you manage relationships with your community should also be conveyed in a philosophy that is permeated throughout the entire culture of your organization at every level.

What do you think?

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