It’s Friday — which means that it’s time for the weekly roundup. This week we have informative content from Fast Company, socialnomics and Spin Sucks.
First, is a post on how startups can compete in a crowded industry when they are not physically located in either Silicon Valley or New York City, followed by a piece on big Twitter mistakes by big brands. Third, we’ve selected an interesting post on how technology is shaping innovation in the workplace for both better and worse. Last, we look at how the PR industry can come across as a less spammy.
Launching a startup is risky business. Even more so when you don’t live in a bustling startup metropolis like Silicon Valley or New York City. In this article, Rebecca Greenfield visits a new Buffalo incubator, Z80, and shares some of the characteristics that these startups have in common that will help them succeed within this competitive landscape.
Michelle Smith covers some of the larger mistakes that big brands have made publicly on Twitter. Among the social media culprits are Kenneth Cole, Gap, Entenmanns and Bing. Read on and learn how you can avoid making these similar slip-ups in your own social media marketing.
Eric Jaffe highlights the finding of a recent study published by Greg R. Oldham of Tulane and Nancy Da Silva of San Jose State in a recent issue of Computers and Behavior. Oldham and Da Silva look at how digital technology can both boost and hinder innovation in the workplace.
Gini Dietrich says that PR spam exists and no matter how often it’s talked about, it continues to be a problem. In this blog post, Dietrich defends a critical piece on the topic of spammy PR outreach that was recently published in The New York Times. She acknowledges that there is a problem and then makes some suggestions on how to fix it.