Great articles roundup: Social media, creativity, startups and productivity

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By Daylin Mantyka link

It’s Friday again, which means we’ve compiled a short list of the top articles we read and loved this week. Compliments of Social Media Explorer, Startup Professionals Musings, The Huffington Post and V3 Integrated Marketing, these entries were shared extensively throughout the startup and marketing communities.

First up, an article that insists that as marketers, we are still doing social media wrong, followed by a post on identifying and nurturing creativity. Third, we’ve selected an article that summarizes the most effective measurement for startup progress and last, a post that shares top social media productivity hacks.

5 reasons marketers are still doing social wrong

Social media has changed the way people interact online. And, where there are people, there are marketers. Tracy Parsons thinks that the pros are still not using social to their full advantage. In this post, she provides five reasons why we are still doing it all wrong. There is a silver lining, however: Where there are failures, there are also solutions.

8 startup team attributes that maximize creativity

Creativity is a building block to innovation. In this post, Martin Zwilling asks, how does is innovation recognized and nurtured within individuals and teams. In his search for the answer, Martin draws upon eight attributes of creatives from the book by Bryan Mattimore, “Idea Stormers: How to Lead and Inspire Creative Breakthroughs.”

Single best way for a startup to measure its progress

Cassie Hughes has a simple measure for startup progress – it’s people. This remains true whether it’s employees or people with whom the startup has had an opportunity to do business with. And, it will mark success in both the long and the short term.

7 productivity tips and tools for social media users
If you use social media for business, you’re going to thank Shelly Kramer for this post later. She’s a marketing and digital strategist who has a creative social media team with a propensity for testing out new productivity tools. In this post, Shelly shares some of her favourites for time management, organization and creativity.

 

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