Great articles roundup: Startups, funding, storytelling, PR and feature-market fit

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By Daylin Mantykalink

Every Friday we summarize the top articles we read over the week. This week, we loved articles that were published on Entrepreneur, Gigaom, Fast Company, Spin Sucks and memeburn.

First up, an article about the perks of working for a small business rather than corporate giants, followed by a post on raising $2 million online. Third, a piece on how stories can be infectious. Finally, we’ve got an advice post on how PR professionals can become better makers and last, a piece that introduces the concept of feature-market fit.

Startup perks Wal-Mart and Amazon can never offer

In this article, Gene Marks asks how small businesses can compete with corporate giants for talented employees. To him, the answer is easy. Although small businesses may not be able to offer the money, benefits or  sex appeal of the big guys, they can offer less bureaucracy, greater flexibility and a family away from family.

How we skipped the VCs, crowdfunded our Series A — and raised nearly $2M online

Ash Rust and his company, SendHub, were rejected by over 50 venture capitalists. In this article, he shares his story on how he failed to secure VC financing, but managed to raise nearly $2 million when he turned his efforts online.

Infecting an audience: Why great stories spread

Psychological studies show that that we don’t get infected by a story unless we are emotionally transported. In his article, Jonathan Gottschall shares how unique stories can change peoples’ minds.

PR: Moving the profession from talkers to makers

The challenge for PR professionals is that they tend to be talkers in a world where companies now want makers. Makers create content, while talkers provide advice or strategy.  In this article, Martin Waxman shares some tips on how talkers can get closer to the maker end of the spectrum.

Want to make better products? Figure our where they fit 

Steven Cohn thinks that while product-market fit is the goal of any new business idea, the day-to-day efforts are to actually achieve feature-market fit. Read on to find out what this means and how to achieve it.

 

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