It’s officially the end of the working week, which means that it’s time for our usual Friday roundup where we’ve compiled a short list of the top articles we read and loved. Grabbing our attention this week were posts from Global News, Duct Tape Marketing, Ingenium Communications and ventureburn.
In this informative piece, Heather Loney recaps three cases of social media vigilante justice that happened in the last year: The hunt for the Boston Marathon bombers, Anonymous and justice for Rehtaeh, and the Roast Busters teen sex ring. Heather talks about both the harm and good that these social media rallies can cause and insists that coming together as a online community should be to make a positive difference.
The Gen Y workforce is forecast to surpass the boomer generation in earning power around 2018. As a result, marketers are scrambling to figure out how to cash in on the up-and-coming Millennials. However, John Jantsch says there are no hard edges in generational change and marketers should be evolving with current markets rather than flipping that generational marketing switch. With that in mind, Jantsch points out some characteristics that appeal to Gen Y’ers that you might want to consider in your marketing decisions.
In the spirit of the holiday season, Caroline Kealey has compiled a great list of must-reads for the communications professional.
Jonathan Bixby was recently part of a Canadian team that traveled to South Africa to learn about the startup culture and to recruit entrepreneurs for Canada’s Startup Visa Program. In this piece, Johnathan recounts his visit and shares his perspective on the difference between North American and South African startup ecosystems.