Great articles roundup: Branding, entrepreneurship and startups

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By Daylin Mantyka link

It’s Friday — which means that it’s time for the weekly roundup. Over the past five days, we’ve read some great content from the thoughtful and creative folks who published on Fast Company, Under 30 CEO and Ventureburn.

First up, we’ve got an interesting read about using effective branding to connect people and products, followed by a post by an aspiring entrepreneur who wanted to share his top takeaways from an internship with Seth Godin. Third, we’ve got another excellent read on brand-building and fourth, we’re talkin’ cool startups and whether or not it can have an impact on success. Enjoy!

8 keys to creating an emotional connection between products and people

According to Forrester Research, 89 percent of survey respondents feel no personal connection with the brands they purchase from — a shocking statistic considering the link between brand resonance and spending habits. Sam Swisher and Trevor Shepard, founders of Woodshop Studios, are product specialists who divulge their eight tips on creating lasting customer, long-term relationships.

9 lessons from my internship with Seth Godin

The popularity of Seth Godin is undeniable. You could imagine the sense of elation when Sean O’Connor, aspiring founder and Fulbright Scholar, was selected to participate as an intern with Mr. Godin, himself. Although short in duration, O’Connor shares nine top-notch marketing lessons he learned from one of the best in the business.

5 smart steps to building your brand the right way 

Articulating the value of your product offering is one of the hardest things for some entrepreneurs to do. Shawn Parr, CEO of Bulldog Drummond, an innovation and design consultancy headquartered in San Diego, shares his top five brand-building techniques, one of which includes to “design an identity that you would be proud to wear on a t-shirt.”

Your startup doesn’t need to be cool to succeed… but it helps

Being part of a “cool” startup with a great image and following is like being around an incredibly charismatic individual – they suck you in and you can’t help but want to be around them. This cool factor, no doubt, helps with traction, which includes the ability to attract funding. Jacques Coetzee talks about brand, but more importantly, the ability to fill an unmet need when it comes to startup success.

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