Search Results

Work with us

Election emotion and the politics of fear

This is the next contribution to this blog by Associate Bob Bailly, a Calgary-based neuro-marketing practitioner.

By Bob Bailly

In my first posting, I promised that this blog would investigate how human evolution has impacted the way we do business, why we are the way we are, and why we act and feel the way we do in our personal and business lives. When it comes to evolution, two areas of investigation are of interest: first, the evolution of the human brain as it relates to how we make decisions, and second, how and why we like to live and operate in tribes.

A few weeks ago a Globe and Mail column by Margaret Wente, The Amygdala Election, provided an eloquent discussion of both phenomena visibly on display in the current Canadian federal election.

Read More

Posted in:

Dogs in our midst

This is the next contribution to this blog by Associate Bob Bailly, a Calgary-based neuro-marketing practitioner.

By Bob Bailly

Rather than working earlier this week, I was looking over pictures of my last month down south in Argentina. As I was smiling over a photo of a Buenos Aires dog walker – who are well represented in that great city, can be seen everywhere and are not always so good about cleaning up after their care – I was reminded of some research I recently uncovered. It’s about dogs too. But more specifically, it’s about the potential business implications of our relationship with “man’s best friend.”

Have you ever had a dog as a pet? Did or do you consider it part of the family? If you answered yes, or even if you’ve never personally been involved with a dog, it’s not hard to see that humans and dogs have formed a symbiotic relationship that is beneficial to both species. In Argentina, proof is on the streets in the form of hoards of professional dog walkers and the need to watch your step.

Read More

Posted in:

Ignore your evolutionary history at your peril

This is the first contribution to this blog by Associate Bob Bailly, a Calgary-based neuro-marketing practitioner.

By Bob Bailly

If you are interested in why people do what they do, why they buy what they buy, or why they behave like they do, then my contributions to this blog may be for you.

If you are interested in learning what science has to teach about the best ways to convince, communicate and motivate people, then you should also see benefit in future posts.

Or, if you’re intrigued with why the so-called smartest species on earth, whose rational thought is capable of glorious invention and sophisticated insight, is also prone to individual and group behaviour that is at times mind boggling, my posts will definitely interest you.

This is really all about you and how evolution has contrived you to be who you are, acting and feeling the way you do. It’s also about how to improve your business performance.

Ten years ago I thought knew a fair bit about marketing, I had studied brand management and, because I had spent 23 years in the advertising agency business, I believed I knew a lot about communication theory as I practiced my craft.

Ten years later, I’m not so sure.

Read More

Posted in:

Page 4 of 4« First...234

Join us

Events We're Attending:

  • image description
  • image description
  • image description
  • image description
  • image description
  • image description
  • image description