We Bring Technology to Market.

Work with us

First impressions at ECOC

By Danny Sullivan

Arriving late in Berlin, I only had an hour or so to walk the exhibition floor on the opening day of the European Conference on Optical Communication. Looks like a busy show this year… the exhibition is sold out, and it’s easy to see where a lot of new exhibitors are coming from: Asia.

Chinese, Taiwanese, Japanese and Korean companies are everywhere at this event. I must have spotted at least 60 booths with companies from the Far East… That’s about 20 percent of all exhibitors at this predominantly European event. Interesting.

More from me throughout the show.

Not another bloody PR agency blog!

By Francis Moran

Blame it all on Alec Saunders.

By that I mean, Saunders is in good part responsible for our inflicting on the world yet another PR agency blog.

Over the past year or so, I’ve had several engaged conversations with Saunders, a tech company veteran and compulsive blogger, about the role this no-longer-new social marketing tool can play in a public relations company’s activities. There are two clear sides to that role.

The first, which I will address at greater length in a future post, is the role blogs play in reaching and influencing our clients’ target markets. On that score, I have never needed any convincing, and here at inmedia, we have included the right bloggers in our pitches for as long as there have been bloggers. But, as I said, more on this later.

The second role, around which I have long been much more skeptical, is whether a blog can be an effective outreach tool for a public relations agency or, indeed, for any company. Here, my skepticism lies not so much in the nature of blogs themselves as in the same sort of critical analysis I bring to the consideration of whether any communications tool is appropriate in a given situation.

Saunders thought me a non-believer. Not so. My thinking could well be summed up in the phrase, “A blog if necessary, but not necessarily a blog.”

By which I mean that, just as with any other communications tool, a successful company blog must be as effective as possible and must deliver a competitive ROI. Let me expand briefly.

Read More

Recent Comments

  • Bob Bailly : Your new mode of working means no face to face interaction yet you call yourself empathetic. How can removing yourself from daily human social interactions and possibly understand what makes other people tick. Research from UCLA suggests messages conveyed face to face are understood primarily by reading body language (57%) and tone of voice (35%), and that words convey only 7%. By interacting only through computer based non-video technology is like weightlifting only using your right forearm.

  • Anna : As a freelancer who spends much of her time on the computer writing, I find that I have a brain which connects empathically to people despite how much time I spend on technology. In fact, I am not happy being immersed daily in what I called 'imposed' social interaction (social interaction brought on by having to interact with co-workers). Such social interaction used to make be egregious, used to make me dislike co-workers, and have a generally negative view on work life. Furthermore, people like me who are generally empathic can 'hide' in our homes and be safe from others while we work; safe from their criticisms and aversions, safe from bullying and harassment. Furthermore, our talents as writers, photographers, or whatever, flourish absolutely under one important condition - freedom. I support moving work to an online domain because I see also how harmful the 9 - 5 is for people; how it drains them, how its endless cacophony of alarm clocks and ringing bells--lunch hours and lunch rooms, forced staff retreats and uncomfortable interactions with bosses--is killing them. I support allowing technology make us more efficient, happier. I support voluntary--not forced--interaction. I support eliminating the workplace altogether and creating NEW modes of working, either from home or through community-based platforms such as outdoor spaces.

  • 5 Ways to Engage With Your Brand Voice - icuc.social : [...] “A strong company voice on social media should emphasize the company’s values, objectives and key differentiators that set it apart from its competitors. These can be expressed in the tone of the communication and the content that is shared with community members and the target audience.The best social media voices are communal, grammatical, dialectical, authentic, original, contextual, relevant, timely, persistent, responsive, helpful, generous and more informal. A company’s social media voice should only be changed if absolutely necessary and should maintain all of these qualities. Any change should be preceded by lots of information explaining the change to community members to ensure they know it is deliberate and that the company isn’t suffering from some form of instability, which jeopardizes relationships.” [@TechAlly, Francis Moran & Associates – via Francis Moran & Associates] [...]

Page 248 of 248« First...10...246247248

Join us

Events We're Attending:

  • image description
  • image description
  • image description
  • image description
  • image description
  • image description
  • image description