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First impressions at ECOC

By Danny Sullivan

Arriving late in Berlin, I only had an hour or so to walk the exhibition floor on the opening day of the European Conference on Optical Communication. Looks like a busy show this year… the exhibition is sold out, and it’s easy to see where a lot of new exhibitors are coming from: Asia.

Chinese, Taiwanese, Japanese and Korean companies are everywhere at this event. I must have spotted at least 60 booths with companies from the Far East… That’s about 20 percent of all exhibitors at this predominantly European event. Interesting.

More from me throughout the show.

Not another bloody PR agency blog!

By Francis Moran

Blame it all on Alec Saunders.

By that I mean, Saunders is in good part responsible for our inflicting on the world yet another PR agency blog.

Over the past year or so, I’ve had several engaged conversations with Saunders, a tech company veteran and compulsive blogger, about the role this no-longer-new social marketing tool can play in a public relations company’s activities. There are two clear sides to that role.

The first, which I will address at greater length in a future post, is the role blogs play in reaching and influencing our clients’ target markets. On that score, I have never needed any convincing, and here at inmedia, we have included the right bloggers in our pitches for as long as there have been bloggers. But, as I said, more on this later.

The second role, around which I have long been much more skeptical, is whether a blog can be an effective outreach tool for a public relations agency or, indeed, for any company. Here, my skepticism lies not so much in the nature of blogs themselves as in the same sort of critical analysis I bring to the consideration of whether any communications tool is appropriate in a given situation.

Saunders thought me a non-believer. Not so. My thinking could well be summed up in the phrase, “A blog if necessary, but not necessarily a blog.”

By which I mean that, just as with any other communications tool, a successful company blog must be as effective as possible and must deliver a competitive ROI. Let me expand briefly.

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Recent Comments

  • 5 Ways to Engage With Your Brand Voice - icuc.social : [...] “A strong company voice on social media should emphasize the company’s values, objectives and key differentiators that set it apart from its competitors. These can be expressed in the tone of the communication and the content that is shared with community members and the target audience.The best social media voices are communal, grammatical, dialectical, authentic, original, contextual, relevant, timely, persistent, responsive, helpful, generous and more informal. A company’s social media voice should only be changed if absolutely necessary and should maintain all of these qualities. Any change should be preceded by lots of information explaining the change to community members to ensure they know it is deliberate and that the company isn’t suffering from some form of instability, which jeopardizes relationships.” [@TechAlly, Francis Moran & Associates – via Francis Moran & Associates] [...]

  • Stephen Murray : Interesting article. I am close to finishing a book titled "Davis and Goliath - One Inventor's Struggle with the Mismanagement and Theft of Intellectual Property." Davis in my book is W.R. Davis Engineering. "Goliath" is the Canadian Department of National Defence. The intellectual property is an infrared signature suppression system to protect warships and tactical aircraft from being targetted by heat seeking missiles. I was a public servant co-inventor in this story. As was the case in the biblical story "David and Goliath," Davis did indeed slay Goliath. Davis is wealthy today. The inventors and the Crown got nothing. But the Crown's negligent acts were to blame for most of outcome. Everything that could have gone wrong in the story did go wrong. My book may interest you. Hope to have it published by year end.

  • Dan Rather’s Words of Wisdom for the PR profession | Return On Reputation : [...] that you are serving a higher purpose than just serving your clients – you are serving public interest and our nation’s [...]

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