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First impressions at ECOC

By Danny Sullivan

Arriving late in Berlin, I only had an hour or so to walk the exhibition floor on the opening day of the European Conference on Optical Communication. Looks like a busy show this year… the exhibition is sold out, and it’s easy to see where a lot of new exhibitors are coming from: Asia.

Chinese, Taiwanese, Japanese and Korean companies are everywhere at this event. I must have spotted at least 60 booths with companies from the Far East… That’s about 20 percent of all exhibitors at this predominantly European event. Interesting.

More from me throughout the show.

Not another bloody PR agency blog!

By Francis Moran

Blame it all on Alec Saunders.

By that I mean, Saunders is in good part responsible for our inflicting on the world yet another PR agency blog.

Over the past year or so, I’ve had several engaged conversations with Saunders, a tech company veteran and compulsive blogger, about the role this no-longer-new social marketing tool can play in a public relations company’s activities. There are two clear sides to that role.

The first, which I will address at greater length in a future post, is the role blogs play in reaching and influencing our clients’ target markets. On that score, I have never needed any convincing, and here at inmedia, we have included the right bloggers in our pitches for as long as there have been bloggers. But, as I said, more on this later.

The second role, around which I have long been much more skeptical, is whether a blog can be an effective outreach tool for a public relations agency or, indeed, for any company. Here, my skepticism lies not so much in the nature of blogs themselves as in the same sort of critical analysis I bring to the consideration of whether any communications tool is appropriate in a given situation.

Saunders thought me a non-believer. Not so. My thinking could well be summed up in the phrase, “A blog if necessary, but not necessarily a blog.”

By which I mean that, just as with any other communications tool, a successful company blog must be as effective as possible and must deliver a competitive ROI. Let me expand briefly.

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  • Traditional Marketing is Dead – Long Live Bikini Waxer Marketing | Scalexl : [...] pointed out by Alexandra Reid on the Francis Moran website content marketing is becoming more and more like journalism. So, it is not just about the content, [...]

  • It’s Summertime…and the Networking is Easy? | THE MERRAINE BRAIN : [...] In fact, summer is perhaps one of the times least used to network, yet at the same time has shown to be the most productive time to network. People tend to be in a brighter mood compared to during the gloomy winters-especially where I am from in England! Networking needs to be fun and not approached as another chore, like mowing the lawn. (http://francis-moran.com/marketing-strategy/social-media-strategy-why-meeting-in-the-real-world-matt...) [...]

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