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Reflections on a job well done

By Danny Sullivan

Still basking in the glory of Scotland’s magnificent victory over France in Paris last week, I found it impossible to begin this post without talking about it. After reflecting on the result, I realised it’s actually more relevant to this blog than I first thought.

Bear with me.

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BPM, POS, CMS… Acronyms causing confusion

By Linda Forrest

Working in the technology realm as we do, it is inevitable that we encounter many, many acronyms in our daily work. A quick scan of the blogosphere reveals that it’s a hot topic amongst technology marketers like Chris Hoskin and analysts alike.

There are so many acronyms in play and unfortunately a lot of them overlap. When you see CMS, do you think it means content management system, or contact management system, or code management system, or client music synthesis, or…

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What’s in a name?

By Danny Sullivan

Just a quick addition to my comments from yesterday about the host of Asian companies at ECOC this year.

I’m firmly of the belief that the names of companies and products have little bearing on their ultimate success or failure, but it’s still interesting to observe some of the curious names selected by companies that are intending to crack Western markets.

Liverage Technology, Gloriole Electroptic Technology and Shenzehn Opticking Tech were a few of the signs that caught my eye.

Reality sets in at ECOC

By Danny Sullivan

So my first impressions from ECOC yesterday were slightly tempered after spending today walking the floor and talking to the exhibitors.

The “sold out” line I used yesterday was addressed by more than a few people I spoke to, and has apparently been a bit contrived by limiting the space available to exhibitors. And when I said it seemed “busy,” several exhibitors told me they felt that booth traffic has been pretty quiet so far.

Nonetheless, the quality of traffic was something that was universally praised. Lots of good meetings seem to have been held, and some encouraging prospects had emerged for a lot of the U.K. and Canadian companies I spoke to.

An industry insider told me it was encouraging to see some spending in the telecoms sector again, especially in Europe where a number of build-outs are planned. The access market was pinpointed as the area with the best prospects in the current climate.

As a veteran of the Scottish optoelectronics sector told me, “The market is recovering, but slowly.” And long may it continue.

If you don’t put your name in the draw, you can’t win the prize

By Jill Pyle

The title of this post is a simple fact, one I heard a lot growing up. On regular basis, my mother wins everything from concert tickets to movie memorabilia to hotel accommodations and more. Some might call her lucky but I know better. She’s merely an optimist with a decent strategy. Unlike most people, she doesn’t waste time thinking about grim statistics like a one-in-a-million chance of winning. She’s always been quick to remind me that people who go through life thinking they can’t win, don’t win.

I’m sure more than a few of the TechCrunch40 finalists would agree. Without a doubt, many of them probably thought it would be nearly impossible to impress the likes of Jason Calacanis, Michael Arrington and all the well-known venture capitalists and journalists planning to attend the big event. Regardless, they submitted their new product ideas and prepared themselves for the rigorous approvals process.

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  • 5 Ways to Engage With Your Brand Voice - icuc.social : [...] “A strong company voice on social media should emphasize the company’s values, objectives and key differentiators that set it apart from its competitors. These can be expressed in the tone of the communication and the content that is shared with community members and the target audience.The best social media voices are communal, grammatical, dialectical, authentic, original, contextual, relevant, timely, persistent, responsive, helpful, generous and more informal. A company’s social media voice should only be changed if absolutely necessary and should maintain all of these qualities. Any change should be preceded by lots of information explaining the change to community members to ensure they know it is deliberate and that the company isn’t suffering from some form of instability, which jeopardizes relationships.” [@TechAlly, Francis Moran & Associates – via Francis Moran & Associates] [...]

  • Stephen Murray : Interesting article. I am close to finishing a book titled "Davis and Goliath - One Inventor's Struggle with the Mismanagement and Theft of Intellectual Property." Davis in my book is W.R. Davis Engineering. "Goliath" is the Canadian Department of National Defence. The intellectual property is an infrared signature suppression system to protect warships and tactical aircraft from being targetted by heat seeking missiles. I was a public servant co-inventor in this story. As was the case in the biblical story "David and Goliath," Davis did indeed slay Goliath. Davis is wealthy today. The inventors and the Crown got nothing. But the Crown's negligent acts were to blame for most of outcome. Everything that could have gone wrong in the story did go wrong. My book may interest you. Hope to have it published by year end.

  • Dan Rather’s Words of Wisdom for the PR profession | Return On Reputation : [...] that you are serving a higher purpose than just serving your clients – you are serving public interest and our nation’s [...]

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